Three parties left in RBI bidding revealed

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The three parties left in the bidding for Reed Elsevier’s sale of Reed Business Information have been revealed by Forbes.

Former publisher of the Wall Street Journal Gordon Crovitz is working with a consortium made up of private equity limited partnership firm Apollo Management (founded in 1990 by American billionaire Leon Black), and private equity firm Zelnick Media, which also owns interests in Columbia Music Entertainment and ITN Networks.

ZenlickMedia is made up of a host of big name media and communication executives, including former was ceo of BMG Entertainment and president of 20th Century Fox Strauss Zelnick, former senior publishing executive of the Wall Street Journal Jim Friedlich and former executive vice president of News Coporation Ben Feder.

The second party is Boston-based private equity firm Bain Capital, which owns Burger King. The company has hired former chief executive of The Economist Group Helen Alexander as an advisor on the deal.

The final party is led by private equity investment firm TPG – formerly known as formerly Texas Pacific Group – and DLJ Merchant Banking Partners. TPG’s UK companies include Debenhams and chemical firm The Vita Group

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