Three national dailies increased sales month on month in November

Three national press titles increased sales month-on-month in November: the Daily Express, Daily Mail and The Guardian.

Guardian chief commercial officer David Pemsel said: "These are fantastic performances by our print titles, demonstrating both the value of quality journalism and the loyalty of our readers. November's strong news agenda contributed to the uplift in sales for the Guardian, confirming that - despite a challenging market - consumers are still buying newspapers. This is great news for us and for our advertisers."

In year on year terms, every title lost sales apart from the Independent's cut-price stablemate i, It's average sale of 302,373 (with 65,000 bulks) is now more than triple of that of The Independent which has a total circulation of 79,071 (of which 18,411 are bulks).

 
Sales decline on the Sunday titles were most severe because year on year they face comparison with the period after the closure of the News of the World and before the launch of the Sunday Sun.
 
Here is a full breakdown of national newspaper sales for November 2012 (source ABC)
 
 

Dailies

November sales

Year on year

Month on month

Bulks

Daily Mirror

 1,044,940

-5.30

-1.82

 -

Daily Record

 253,618

-8.93

-5.63

 1,863

Daily Star

 559,972

-12.98

-1.42

 -

The Sun

 2,361,683

-10.00

-0.97

 -

Daily Express

 537,236

-10.95

0.71

 -

Daily Mail

 1,871,577

-6.50

0.26

 90,487

The Daily Telegraph

 546,438

-8.11

-2.50

 -

Financial Times

 281,882

-16.41

-3.90

 30,133

The Guardian

 203,592

-10.10

0.45

 -

i

 302,373

36.37

-0.76

 64,899

The Independent

 79,071

-38.16

-1.16

 18,411

The Scotsman

 32,736

-16.12

-1.01

 2,407

The Times

 399,321

-3.37

-1.10

 17,018

 

 

 

 

 

Sundays

 

 

 

 

Daily Star Sunday

 368,268

-44.66

-5.35

 -

The Sun (Sunday)

 2,009,282

N/A

-1.39

 -

Sunday Mail

 292,920

-21.67

-5.00

 685

Sunday Mirror

 1,036,457

-41.12

-2.62

 -

Sunday People

 445,594

-44.35

-1.80

 -

Sunday Express

 481,009

-26.94

-1.66

 -

Sunday Post

 246,629

-20.74

-7.96

 -

Independent on Sunday

 118,383

-11.06

-1.20

 55,399

The Observer

 236,179

-11.46

-0.77

 -

Scotland on Sunday

 39,394

-19.79

-1.72

 -

The Sunday Telegraph

 432,315

-7.11

-2.90

 -

The Sunday Times

 894,992

-7.51

-0.97

 9,318

 

 

 

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