Retail Express has increased its frequency from monthly to fortnightly following demand from readers for more news, writes Ruth Addicott.
The B2B title, dedicated to the convenience store trade, tried to set itself apart from its rivals last year when it relaunched as a national tabloid.
Managing editor Nick Hudson said: “The beauty of our product is it’s a tabloid newspaper and we treat it like a national tabloid. We look at celebrities and what they like – whether it’s crisps, fags or chocolate. We have even got Jordan on the front page telling our marketplace it’s ‘double the fun’.”
Hudson said a survey among Retail Express readers had showed that three-quarters of them preferred a short-story format to longer articles.
He said the fortnightly version would be extremely news-led. “Twelve months ago we had 20 news stories in the magazine a month – now we are doing 120 stories a fortnight. We are out to be number one in the market.”
The title’s main rivals include Independent Retail News, Convenience Store and Asian Trader.