Freelance Melanie Wright, who writes for both the Sunday Mirror and the Daily Telegraph money sections, has been presented with the first Best Article Written In Plain English Award at the ABI Financial Media Awards.
The award is sponsored by The Raising Standards Quality Mark Scheme, which was set up by the savings and pensions industry in 2000 to create new standards in clarity of information and customer service.
Mike Fairbairn, risk and compliance director at CIS said: “Melanie impressed all the judges -her ability to bring complex financial issues closer to the consumer made her the panel’s outright winner.”
He said that in line with the key objective of the Raising Standards Scheme, the winning article conveyed the essential message in the first paragraph.
“Melanie’s argument was backed up by evidence that the uninformed reader can take in,” he added.
National personal finance and financial trade journalists were asked to submit a piece of work of up to 1,000 words, published between 1 January and 30 June this year.
Wright was deemed by the judges to have an ongoing ability to present complex issues in a powerful and effective way, balanced to the needs of her readers.