The Sun is spending £1.25m on a campaign launched today emphasising the paper’s value for money in a bid to boost sales after its coverprice moved to 30p across the country.
Under the headline ‘All for just 30p”, the posters show a till receipt showing all the paper’s sections and attributes. Some 10,000 will be shown across the country in the next two weeks, followed by a TV campaign in mid-October.
In August the paper dropped its nationwide coverprice from 35p to 30p, after selling for 30p in London, the south-east and Scotland for months. The move made it the cheapest national newspapers and it remains the best-selling with an average sale of 3.12m for July.
Roland Agambar, sales and marketing director of News Group Newspapers, said: ‘All for just 30p reminds people of the unrivalled value for money The Sun offers whilst delivering a vast array of award-winning content everyday.”
The move follows price rises across the national quality press in recent weeks which have included the Independent rising to £1.
Daily newspaper cover prices, how they stand:
- FT – £1.50
- The Independent – £1
- The Daily Telegraph – 90p
- The Guardian – 80p
- The Times – 80p
- Daily Mail – 50p
- Daily Express – 40p
- Daily Mirror – 40p
- Daily Star – 35p
- The Sun – 30p