The Sun has Christmas wrapped up

The Sun today takes up a marketing wheeze pioneered by The Guardian and is offering readers free wrapping paper.

The paper is designed by Vivienne Westwood and is intended to raise awareness about climate change, The Sun said.

Apparently, the idea came about after environment editor Ben Jackson met Westwood at a climate change event.

On one-side is the Westwood design while the other carries the message: “Act Fast – Slow Down – Stop Climate Change.”

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