The London Weekly hit the streets today. Press Gazette is yet to lay its hands on a copy – but here’s a quick first look courtesty of Jennifer Whitehead.
This pic shows the paper hasn’t managed to spell Phil Tufnell’s name correctly and has missed a few hyphens from its strapline.
What it contains, well, it all remains a bit of a mystery and only adds to our speculation earlier this week that the paper might be nothing more than a mirage.
But waitâ€¦Brand Republic has managed to track one down. And it isn’t too impressed:
‘The London Weekly arrives – and its is shocking
“I’m fairly shocked the London Weekly made it to the streets. It is out and we have copies floating around the office.
“The verdict is worse than you could imagine. Low quality and badly designed and no match for a good local newspaper.
“I’m non-plussed why anyone would do this? Why would you publish and print something as poor as this. It is certainly not going to trouble the Evening Standard and it is an immediate turn off for advertisers.”
We’ll update this post when we track one down.
In the meantime here is what is being said about it on Twitter.
One final point.
Does the cover design remind you of anything?