Teletext is set to recruit three new journalists to join its 137-strong team, after it won a 10-year contract to supply Channel 4 with all of the editorial content for its terrestrial and digital channels.
Teletext executive editor Judy Rees will become launch editor of the new Teletext on 4 service, which will replace the incumbent FourText offering on analogue television, provided by Intelfax.
Teletext on 4 will incorporate the replacement service with the analogue content it already supplies to Channel 4 to include news, finance, sport, weather and travel, racing, regional cinema listings and a dating service for viewers.
The service will also make a push into supplying commercial content alongside editorial, including services relating to motoring, and will be able to display photographs, a feature missing from television text services until now.
According to a spokeswoman, Teletext on 4 will be launched on analogue television by the end of the year and across digital terrestrial, satellite and cable channels during the first quarter of next year.
The service will also extend the level of support that C4 programmes currently receive, through editorial features and interviews to accompany more programmes. Additionally, it will allow viewers to post messages to ‘chat’ pages in real time.
Teletext currently supplies text service to ITV and Channels 4 and 5 on analogue television. For digital platforms, it supplies Sky on satellite, Freeview Channel 9 on terrestrial and both NTL and Telewest on cable television.
By Wale Azeez