Both Trinity Mirror and Telegraph Media Group have joined Nokia Media Network, the telecom company’s mobile advertising network launched in February this year, according to paidContent.
The network claims an audience of some 100m and a 10 per cent click-through rate and already boasts Reuters and Cosmopolitan among its members who host ads via Nokia’s own mobile site and other services.
This shows the growing importance of mobile as an editorial and commercial platform. While print readership goes down, mobile content keeps getting more and more readers. And the next step is to find out how to make some money from it.