Telegraph Media Group has launched a new part of its website for car-buyers and has hired the former WhatCar? road test editor Steve Huntingford as its editor.
Telegraph Cars aims to provide "impartial and trustworthy advice" on buying the right car, the publisher said.
The site is optimised to work across desktop computers, smartphones and tablets and the launch will be backed up by online, mobile, print and billboard ads for two months.
Huntingford says in today's press release:
When looking to buy a car many consumers are bewildered by the technical information they are confronted with. We surveyed over 16,000 people across a broad range of demographics and the results clearly showed that what they wanted was clear advice based on impartial recommendations across brands. We have designed Telegraph Cars to be clear and simple, with scores out of ten on key factors, straightforward terminology and honest reviews from our team of experts, representing a brand as respected and trusted as The Telegraph.