Telegraph Media Group has launched a dedicated new online men’s lifestyle site.
Telegraph Men, which was unveiled today, will feature opinion and lifestyle pieces from existing Telegraph writers and a number of new contributors including actor Matthew Horne and doctor and broadcaster Phil Hammond.
The site, which has been given a tab on the Telegraph’s homepage, will be edited by former deputy features editor Paul Davies.
He said: “Telegraph Men is the next step for TMG as we build on our reputation for quality and originality, with a range of new writers and clickable, shareable content, aimed at a younger reader.
“As well as offering a wealth of practical advice on style, fitness and relationships, we’ll have provocative opinions and first-person accounts of extraordinary experiences. We’ll share the best writing and most entertaining virals on the web; we’ll tell you what you’ve missed on Twitter and what you should be doing this weekend. We’ll tell you which gadgets to buy, and what should be in your bathroom cabinet. Telegraph Men is an important new digital men’s magazine, and takes the Telegraph into an exciting new area.”
The launch comes alongside a Telegraph competition to find the Media Man of the Year. Nominees must answer five questions relating to the different sections on the Telegragh Men site and that describe their sense of style, fitness and personality.
Voting will begin on 7 October, with a trio to New York on offer for the winner.
Lori Cunningham, director of Digital Futures at TMG, said: "The launch of Telegraph Men is an excellent example of how we are constantly evolving our product, to both engage new audiences and better service existing ones. This initiative will bring a fresh voice to the Telegraph portfolio whilst creating exciting commercial opportunities for new and existing partners.”
But the new site has not been receieved with universal acclaim. Writing on Twitter, Guardian fashion columnist Hadley Freeman said:
Telegraph Men. For men who find the rest of the Telegraph too feminist.
— Hadley Freeman (@HadleyFreeman) September 12, 2013
TMG could not confirm whether or not any new editorial staff have been hired for the new site.