Telegraph launches interactive edition and video bulletins

The Telegraph Group has signed a deal with ITN to provide daily video content for its website www.telegraph.co.uk.

The bulletins will feature Telegraph journalists and include Telegraph branding.

The announcement comes as the paper today launched Telegraph pm – which is described as a “multimedia newspaper”, downloadable from www.telegraph.co.uk.

Telegraph pm is published at 4pm, with a second updated edition at 5.30pm.

It goes out Monday to Friday and consists of 10 pages of news, business, sport and entertainment as well as puzzles and online readers’ comments.
The new edition comprises an interactive PDF file – which when viewed online, also includes audio and video as well as picture galleries.

Alternatively, it can be printed off in A3 or A4 format.

The Telegraph has also launched what it calls “an audio slide show”.

The first one was available on the website on Saturday and showed a dozen photos with commentary by South East Asia correspondent Peter Foster detailing his visit to Madrasses (religious schools) in Pakistan.

Telegraph online editorial director Edward Roussel said: “The Telegraph Group is responding to consumer demand for high-quality digital news. Our partnership with ITN, one of the best-known names in television news, and the launch of Telegraph pm demonstrate our commitment to being at the cutting edge of the new-media age”.

The Telegraph Group is in the process of moving to new offices in Victoria and promised to completely merge its online and print edition production process.

Some 54 journalists – out of a total staff headcount of 430 – are to be made redundant.

Meanwhile, The Guardian today advertised for two audio producers to work  for the paper’s website.

The Telegraph is not the first national newspaper to launch a daily video news feed from its website. The Sun already buys showbiz video news bulletins from PA.

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