The Daily Telegraph this week launched a ‘news-on-demand’video service which dramatically ramps up its online video content.
Telegraph TV News Now was ‘soft-launched’on Tuesday. A minimum of nine news clips are added to it a day with new stories going up at 7am, at noon and 5pm.
The video news reports are provided by ITN and also include comment and analysis provided by Telegraph journalists.
The service uses Flash technology and a media player called Brightcore, which has the benefit of a quick-loading time. The reports are broken down into short, easily searchable, segments.
The Guardian also ‘soft-launched’a new video news service on Tuesday. The Guardian has promised ‘serious investment’in its own video team in coming months.