News of the World columnist Ulrika Jonsson has agreed to be "auctioned" for charity at this year's London Press Club ball.
Guests at the press ball will be able to bid for lunch with Ulrika in the auction to be conducted by Christopher Biggins on Thursday, 12 October at the Natural History Museum.
All proceeds from the auction will go to the Journalists' Charity.
The winner will join Swedish-born Ulrika and a friend for lunch at the top celebrity restaurant, The Ivy.
Ball chairman Philippa Kennedy praised TV star Jonsson for being a "bloody good sport".
"She was a bit shocked by the idea at first, but when she heard it was for the Journalists' Charity she agreed. It's great to get support like this from a star columnist and presenter."
Peugeot is donating a top-of-therange 207 as the star prize in the auction. The ball is also being sponsored by Camelot, who will host the champagne reception.
The ball was revived last year after a gap of six years and was initially scheduled to take place on 7 July, the day of the London bombings.
It eventually took place in September and raised £32,500 for the Journalists' Charity, having lost nearly £20,000 because of the postponement.
Lord Rothermere has agreed to be the ball's patron and he and Lady Rothermere will attend.
ITV News' chief political correspondent Daisy McAndrew will host the evening.
Tickets for the press ball can be obtained by contacting Entire Affair on 020 8429 7520 or emailing the address lpc@ entireaffair.com.