Survey claims Economist readership rise of 40 per cent

The Economist is read by 40 oper cent more senior European business people than in 2004, according to figures from the European Business Readership Survey.

According to the survey, the weekly has gained more readers than any other international title, website or television channel, while its sister title CFO Europe added 65 per cent to its readership.

In the affiliated Central European Business Readership Survey (CEBRS), The Economist also became top international title in Europe for the first time.

Economist publisher Andrew Rashbass said: “The paper is very much in tune with its time. There are few European companies these days unaffected by globalisation, and The Economist is a valuable ally that provides Europe’s business leaders with timely insight that helps them navigate today’s complex global marketplace.”

The survey claims that CFO Europe is now read by more of this elite business audience than Newsweek, Fortune or the International Herald Tribune, and reaches more CFOs than the Financial Times.

Andrew Altmann, the International Publisher of CFO Europe, said: “CFO Europe’s performance on EBRS demonstrates that focused titles are not only thriving, but are actually getting increasing amounts of attention from Europe’s C-level executives.”

The Economist currently has a global ABC figure of 1,138,118 with 162,112 of those in the UK.

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