The Sunday Times has revamped the design of its Style magazine and is heralding the relaunch with a super-sized one-off edition this week.
The new look is backed by a Vivienne Westwood-fronted marketing campaign to promote the bumper “Big Fashion” issue, including a TV and cinema advert voiced by Sadie Frost.
The redesign hits the newsstands on 27 September and will see an increased focus on shopping and fashion, while still covering lifestyle and food.
John Witherow, editor of The Sunday Times, said, ‘We last redesigned Style seven years ago and it was time to refresh the brand.
“The redesign has given us the opportunity to build on the magazine’s great strengths and to introduce new content and ideas.”