Sunday Herald's 35 per cent sales boost bucks trend for declining local weekly newspaper sales

The only newspaper to publicly back the campaign for Scottish independence in September's referendum saw its circulation increase by 34.7 per cent in the second half of 2014.

The Newsquest-owned Sunday Herald outperformed other paid-for UK Sundays/weeklies audited by ABC, which – on average – experienced 9.1 per cent circulation losses.

The only title to record a larger circulation increase was the Goole Times (up 75.3 per cent to 15,045), but this title has merged with the Selby Times.

Tim Blott, of Newsquest's Herald and Times group, said: “It is important to look at the ABC statistics in the context of a changing media landscape, where readers and news brands alike are evolving how they access and share information. While there will be the normal rash of people out there using these market figures to say newspapers are dead, we’re glad to demonstrate this is not the case.

“Our news brand reach is growing overall with an increasing digital audience across our main titles and improving print circulation figures for The Sunday Herald. We’re outperforming the market and our rivals because we understand our readers and provide news and content which is relevant, informative, insightful and entertaining.

“This is a huge, unrivalled and sustained success, and I commend our staff while thanking our readers in helping us in achieving it.”

The only other title to put on sales during the period was the South Shropshire Journal, up 1.3 per cent to 6,564.

The biggest losses were experienced by the East Lindsey Target (down 83.9 per cent to 4,721), the East Grinstead Courier (down 55.8 per cent to 4,242), the Sleaford Target (down 43.8 per cent to 3,669) and the Boston Target (down 26.2 per cent to 8,681).

The Target series is owned by Local World and launched the Grantham Target earlier this year. Their circulation declines can be explained by the fact that they used to distribute a number of free copies.

The East Lindsey Target, for instance, gave away 92 per cent of its copies for free in 2013, whereas it is 100 per cent paid for now.

Regional Sunday/weekly newspaper average circulations (combined print and digital) for second half of 2014

(Brackets after newspaper names indicate circulations that are less than 90 per cent paid for)

Newspaper Average circulation % y/y change
Sunday Life 42,239 -7.6
Sunday Herald 32,204 34.7
Newcastle-Upon-Tyne Sunday Sun 30,725 -9.9
Kent Messenger 29,412 -7.5
Isle of Wight County Press 28,413 -6.2
Barnsley Chronicle 27,708 -9.2
Scotland on Sunday 27,533 -16.1
West Briton 24,871 -9.1
Sunday Mercury 24,223 -15.1
Hereford Times 23,022 -9.7
Rotherham and South Yorkshire Advertiser 22,658 -7.4
Torquay – Herald Express 21,530 -12.2
Cumberland News 21,368 -5.4
Essex Chronicle 21,187 -9.2
Westmorland Gazette 21,093 -7.2
Kent and Sussex Courier 20,754 -7.5
Liverpool Sunday Echo 20,736  
North Devon Journal 20,372 -11
Western Gazette 19,724 -8.6
Cornish Guardian 19,198 -10.3
Darlington and Stockton Times 18,743 -6.6
Lincolnshire Echo 18,684 -5.1
Surrey Advertiser 18,235 -10.3
New Milton Advertiser and Lymington Times 17,572 -5.4
Scunthorpe Telegraph 17,403 -5.5
Warrington Guardian 17,104 -14.7
Exeter – Express and Echo 17,070 -10.1
Ayrshire Post 17,016 -3.7
Somerset County Gazette 16,392 -13.5
Maidenhead Advertiser (74.8 per cent paid for) 16,294 -5.5
Wales on Sunday 16,238 -15.1
Salisbury Journal 16,183 -10.5
Hertfordshire Mercury 15,427 -13.6
Tamworth Herald 15,297 -9.4
Goole Times (Incorporating Selby Times) 15,045 75.3
Newbury Weekly News 14,986 -5.9
Gazette and Herald 14,691 -10.5
Cumberland and Westmorland Herald 14,686 -4.3
Bucks Free Press (85.7 per cent paid for) 14,312 -7.9
Western Telegraph 13,806 -12.4
Weston, Worle and Somerset Mercury 13,326 -4.6
Bath Chronicle 13,141 -8.8
Cornishman 13,011 -7.5
Great Yarmouth Mercury 12,923 -5.6
Loughborough Echo 12,849 -10.9
Oban Times 12,786 -6.6
Essex County Standard 12,597 -6.8
Hexham Courant 12,560 -6
Hamilton Advertiser 12,553 -11.8
Carmarthen Journal 12,488 -8.9
Dunfermline Press and West of Fife Advertiser 12,389 -9.6
Clacton Gazette 12,227 -6.1
The Watford Observer 12,213 -6.1
West Cumberland Times and Star 12,208 -5.7
Impartial Reporter 12,134 -5.2
Lowestoft Journal 12,085 -8.2
Chester Chronicle 12,064 -15.7
Northern Scot 12,004 -9.1
Rochdale Observer (Sat) 11,698 -11.6
Fermanagh Herald 11,607 -1.9
Brentwood Gazette (72.2 per cent paid for) 11,397 -5.7
Bury Times 11,383 -13.4
Kentish Express 11,183 -12.4
East Lothian Courier 10,960 -6.6
Dumfries and Galloway Standard (Fri) 10,928 -5.3
Craven Herald and Pioneer 10,821 -5.9
Kilmarnock Standard (Ayrshire Weekly News and Irvine Valley News) 10,693 -8.8
Inverness Courier (Fri) 10,627 -7.4
Guardian (Northwich, Winsford and Middlewich) 10,567 -11.5
Malvern Gazette 10,533 -11
Ulster Herald 10,524 -5.7
Whitehaven News 10,471 -10.6
Crewe Chronicle 10,337 -9.5
Basingstoke Gazette 10,271 -12
The Oxford Times 10,227 -10.7
Hinckley Times 10,208 -9.3
Isle of Thanet Gazette 9,988 -6.6
Llanelli Star 9,943 -10.2
Leek Post and Times 9,758 -4.8
Gloucestershire County Gazette 9,725 -10
Herts and Essex Observer 9,564 -15
Wiltshire Times 9,548 -11.9
North Wales Weekly News 9,533 -9.9
Airdrie and Coatbridge Advertiser 9,447 -9.7
Surrey Mirror 9,368 -4.8
East Kent Mercury 9,358 -3.6
Andersonstown News 9,287 -8.4
Hampshire Chronicle 9,283 -5.6
Henley and South Oxfordshire Standard 9,267 -3.8
Kentish Gazette 9,141 -6.6
Newry Reporter 9,128 -4.9
Glamorgan Gazette 9,094 -19.6
Andover Advertiser 9,050 -11.7
Keighley News 9,013 -5.5
Bridgwater Mercury 8,922 -11
Braintree and Witham Times 8,809 -9.9
Macclesfield Express 8,806 -12.9
Boston Target 8,681 -26.2
Welwyn Hatfield Times 8,662 -16.7
Stroud News and Journal 8,594 -9.3
Yorkshire – Gazette and Herald 8,556 -9.2
Perthshire Advertiser (Fri) 8,516 -9.5
The West Lothian Courier 8,513 -12.4
Stockport Express 8,357 -14
Ardrossan and Saltcoats Herald 8,346 -9.8
The Herald 8,307 -11.8
Sevenoaks Chronicle.co.uk 8,264 -9.2
The Mid Devon Gazette 8,241 -7.3
The Orcadian 8,201  
Wilts and Glos Standard 8,115 -12.9
Caernarfon and Denbigh Herald 8,023 -12.4
Birmingham Post (52.8 per cent paid for) 7,948 -0.1
Rossendale Free Press 7,913 -13.4
Runcorn and Widnes Weekly News 7,851 -11.9
Dorking and Leatherhead Advertiser 7,635 -5.5
Accrington Observer 7,595 -12.8
Inverness Courier (Tue) 7,525 -8.4
Aldershot News and Mail 7,502 -11.2
Mid Somerset Gazette 7,308 -4.1
Mid Somerset Journal 7,258 -5.2
Bucks Advertiser and Examiner 7,247 -13.2
West Highland Free Press 7,152 -5.1
Lennox Herald 7,139 -10.7
Exmouth Journal 7,075 -4.9
Rochdale Observer (Wed) 7,068 -14.3
Bridport News 7,065 -9.2
Southport Visiter 6,798 -12.9
East Kilbride News 6,762 -13.3
Retford Times 6,616 -4
Merthyr Express 6,615 -20.6
South Shropshire Journal 6,564 1.3
Alloa and Hillfoots Advertiser 6,491 -8.2
Holyhead and Bangor Mail 6,441 -14.5
Stranraer and Wigtownshire Free Press 6,408 -4.3
Dumfries and Galloway Standard (Wed) 6,376 -4.3
Romsey Advertiser 6,174 -2.9
John O'Groat Journal 6,096 -10
Bridgnorth Journal 6,094 -4.6
The Galloway News 6,067 -5.4
Ross-shire Journal 6,024 -12
Newport Advertiser 6,023 -1.1
Maldon and Burnham Standard 5,990 -7.6
Sheerness Times Guardian 5,978 -6.9
Campbeltown Courier and Argyllshire Advertiser 5,977 -3.1
Witney Gazette 5,949 -2.8
North Norfolk News 5,934 -4.3
Stirling Observer (Wed) 5,835 -5.7
Dover Express 5,798 -7.4
Clydebank Post 5,771 -17.2
Sidmouth Herald 5,730 -6.4
Cardigan and Tivy-Side Advertiser 5,714 -5.9
Medway Messenger (Monday) 5,643 -13
Somerset Guardian 5,599 -9.6
Tyrone Herald 5,542 -7.8
Reading Chronicle (78.5 per cent paid for) 5,528 -7.6
Highland News 5,474 -7.7
Dereham and Fakenham Times 5,415 -6.2
Harwich and Manningtree Standard 5,391 -4.4
Slough Eton and Windsor Observer (78 per cent paid for) 5,233 -9
Wishaw Press 5,223 -7.6
Irvine Herald and Kilwinning Chronicle 5,099 -14.3
Annandale Observer 5,038 -4.2
Epping Forest Guardian (78.1 per cent paid for) 5,035 -7.5
Sittingbourne News Extra 4,964 -6.3
Frome Standard 4,939 -8.3
Cumnock Chronicle 4,939 -11.1
Derry News – Monday 4,869 -6.3
South Wales Guardian 4,824 -7.9
Beccles and Bungay Journal 4,755 -9.4
East Lindsey Target 4,721 -83.9
Derry News – Thursday 4,715 -6
Caithness Courier 4,653 -11.3
Gravesend and Dartford Messenger 4,607 -6.9
Packet Newspapers – Falmouth 4,603 -11.4
Chard and Ilminster News 4,513 -9.6
Strabane Chronicle 4,491 -4.8
Free Press – Monmouth 4,475 -10.9
Helensburgh Advertiser 4,460 -6.7
County Derry Post 4,373 -2.3
Rhondda Leader 4,342 -18.9
Waltham Forest Guardian 4,315 -10.1
Paisley and Renfrewshire Gazette 4,292 -14.4
East Grinstead Courier.co.uk 4,242 -55.8
Central Fife Times and Advertiser 4,240 -10.2
Penarth Times 4,132 -6.4
Perthshire Advertiser (Tue) 4,107 -12.2
Largs and Millport Weekly News 4,033 -7.2
Peeblesshire News 3,981 -4.2
Barry and District News 3,929 -8.3
Ormskirk Advertiser 3,908 -17.5
Halstead Gazette 3,828 -6.9
Ilkley Gazette 3,815 -2.9
Strathspey and Badenoch Herald 3,785 -4.4
Knutsford Guardian 3,763 -7.1
Sleaford Target 3,669 -43.8
Banffshire Journal 3,657 -9.1
Middleton and North Manchester Guardian 3,655 -16.9
Ludlow Advertiser 3,583 -9.1
Banbridge Chronicle 3,573 -4.6
Pontypridd and Llantrisant Observer 3,512 -22.5
Annandale Herald and Moffat News 3,430 -3.7
Northern Times 3,410 -11.5
Border Telegraph 3,354 -2.4
North Belfast News 3,322 -13.5
Bicester Advertiser 3,288 -7.1
Cynon Valley Leader 3,250 -22.7
Arran Banner 3,117 -2
Heywood Advertiser 3,070 -12.6
Wharfedale and Aireborough Observer 3,017 -3.4
North Star 2,985 -12.9
Gwent Gazette 2,880 -20.2
Ayr Advertiser 2,853 -9.1
Bracknell News (76.8 per cent paid for) 2,804 -9.5
The Banffshire Advertiser 2,754  
Crosby Herald 2,647 -24.5
Forres Gazette 2,588 -7.8
Rutherglen Reformer 2,530 -10.8
Irvine Times 2,508 -6.3
Stirling Observer (Fri) 2,506 -1.7
Dumbarton and Vale of Leven Reporter 2,429 -15.3
Burnham and Highbridge Weekly News 2,425 -6.2
Lochaber News 2,369 -10.3
Milford and West Wales Mercury 2,266 -21.8
Uttoxeter Post and Times 2,244 -7.8
Ellesmere Port Pioneer 2,244 -23
Faversham News 2,149 -1.7
The Huntly Express 2,048  
Herne Bay Gazette 2,041 -1
Folkestone and Hythe Express 1,919 -3.2
Packet Newspapers – Helston 1,751 -3.7
Prestwich and Whitefield Guide 1,614 -5.7
The Banffshire Herald 1,612  
Blairgowrie Advertiser 1,588 -6.1
Strathearn Herald 1,521 -5.3

 

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