The Sun is to offer print buyers the same digital benefits as online subscribers by printing a unique access code in each of its 2.2m daily copies.
InkJet printing technology supplied by Kodak has been fitted across all The Sun’s presses in the UK and Ireland. It means that each press will print a unique code in every paper from this Sunday onwards.
The Sun goes behind a paywall as of Thursday and digital access will cost £2 a week, versus 40p a day (and 50p on Sundays) for the print edition.
All of the Sun’s news and features content will be behind the paywall from Thursday. Digital readers will also be able to access videos, live Q and As and app editions of The Sun for smartphones and tablet computers.
Digital access includes:
- Sun+ Goals which includes video replays of all Barclays Premier League goals within eight minutes of them being scored and regular news alerts
- Sun+ Perks claims to offer Sun readers savings and deals worth £200 a month.
The individual codes printed in The Sun will initially offer readers one month’s worth of free access to the website. After the initial promotional period, print readers will be able to have continual web access by collecting 20 codes a month.
News UK said that the launch of Sun+ is a ”clear sign of our commitment to invest in and secure a sustainable future for our great journalism, putting it and our consumers at the heart of everything we do”.
Sun editor David Dinsmore said: “The strong bond between The Sun and its millions of customers is behind its enduring success over many decades.
“However, we are never complacent and continue striving to deliver greater choice and value which is why we've invested millions in this solution to ensure every one of our loyal readers can get their hands on the huge benefits of Sun+ membership."