Sun pulls Nuts ad

The Sun is understood to have pulled an advert for IPC’s new men’s weekly Nuts because it is seen as competition, writes Ruth Addicott.

The £8m launch is targeting men aged 16 to 30, particularly those who have become disillusioned with the tabloid press.

According to insiders, staff at News International have already been told not to co-operate with Nuts in providing photographs.

IPC editorial director Mike Soutar said the Nuts launch was based on research that showed young men were becoming “disenfranchised and disengaged” with the tabloid press and newspapers were no longer as central to their lives.

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