Sun only national daily to increase sales in March

The Sun was the only UK national daily to increase sales year-on-year in March – up 2.12 per cent to 3,096,086.

It was helped by a discounted 20p cover price in London and the South East and in Scotland – some 966,223 copies were sold at a discount.

The Evening Standard was able to claim a year-on-year headline ABC increase by 6.55 per cent to 284,030 by increasing its bulk give-away copies from 62,506 in March 2007 to 99,524 last month.

The FT ended a lengthy run of year-on-year circulation increases in March – dropping 1.32 per cent to 454,937. But sales of the UK and Ireland edition were actually up slightly from 138,878 in March 2007 to 140,724 – suggesting the tougher times in the City are yet to impact on circulation in the FT’s home market.

The only Sunday newspaper to put on sales year-on-year was the Observer – up 1.32 per cent to 461,739.

Dailies: average circulation, percentage up or down

Daily Mirror: 1,483,749, down 3.80

Daily Record: 391,805, down 2.38

Daily Star: 722,207, down 6.45

Daily Sport: 97,199, down 2.85

The Sun: 3,096,086, up 2.12

Daily Express: 731,763, down 3.56

The Daily Mail: 2,308,325, down 1.48

The Daily Telegraph: 874,124, down 2.46

Financial Times: 454,937, down 1.32

The Herald: 66,682, down 6.59

The Guardian: 358,142, down 2.21

The Independent: 246,584, down 2.43

The Scotsman: 53,128, down 7.72

The Times: 622,186, down 2.71

Racing Post: 80,083, down 0.32

Evening Standard: 284,030, up 6.55

Sundays

Daily Star Sunday: 361,951, down 3.69

News of the World: 3,218,867, down 2.7

Sunday Mail: 484,181, down 2.36

Sunday Mirror: 1,338,822, down 3.02

The People: 658,726, down 9.85

Sunday Sport: 85,847, down 14.92

Sunday Express: 685,067, down 12.03

Sunday Post: 400,134, down 6.49

The Mail on Sunday: 2,213,112, down 1.79

Independent on Sunday: 221,698, down 2.86

The Observer: 461,739, up 1.32

Scotland on Sunday: 71,622, down 2.59

Sunday Herald: 49,876, down 9.45

The Sunday Telegraph: 625,549, down 2.63

The Sunday Times: 1,206,517, down 2.46

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