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March 26, 2014

Sun claims UK national press first as it prints hashtags next to stories

By Dominic Ponsford

The Sun claims it is the first UK national newspaper to regularly print dedicated Twitter hashtags next to stories.

It said in a statement: "Each day the newspaper will publish a selection of hashtags, which will accompany specific stories and ask readers to add their voices to the news of the day. The initiative will provide a simple mechanic to connect offline and online conversations amongst Sun print readers, digital subscribers and social media followers."

Editor David Dinsmore said: “The Sun has always powered the nation’s conversation, but by printing hashtags alongside our news we are making it easy for readers to share their opinions and continue the story online. In an increasingly digital world, it will also help a whole new generation discover Sun content and our unique brand of journalism.”

The initiative follows the recruitment of a dedicated Sun social media team led by former Daily Telegraph journalist James Manning.

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