The Sun today launched Dream Team, its online fantasy football game, hoping to top last year’s total of 1.25m players.
The site has become a major revenue driver for The Sun, with players invited to pay too enter cash leagues in order to qualify for prizes totalling £1m and enhanced online features.
According to The Sun’s dream team manager Harry Burt, Dream Team has a reach on social media of 9m a day. It is said to be particularly popular with 18 to 30-year-old men who are difficult to reach via other media.
The Sun also makes significant revenue online from its paid-for Sun Bingo game.
The Sun’s other major online money maker is set to be Sun Bets, a gambling website which is due to launch in the near future.
The Sun website has been free online since November when it dropped its paywall.