Advertising
If you're planning a souvenir Olympic supplement with support advertising, remember there are strict legal guidelines that restrict the content. And you can expect them to be enforced.
Media who sell tweets to advertisers as part of advertising deals will be encouraged by a recent ruling by the Advertising Standards Authority.
While many journalists might think it a fine thing to encourage people to read newspapers from an early age, publishers can't advertise directly to children - as The Sun has just found.
The Guardian has released a new paid-for iPhone app for the iPhone and iPod touch.
Amid all the recent talk about breaking down the divide between advertising/commercial and journalism (see Marc Reeves,
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WPP, the world's largest advertising business, has reported a 36 per cent year-on-year increase in pre-tax profits during the first six months
The Government is to favour marketing on its own websites and using social media rather than using newspapers, TV and magazines as it announced a 52 per cent cut in marketing spending yesterday.
IPC men's magazine Loaded is seeking to pep up is finances by flogging readers a branded energy drink with claimed aphrodisiac benefits which helps drinkers "raise their game".
Easyjet founder Sir Stelios Haji-Ioannou has received a £50,100 payout and apology at the High Court over ads which appeared in The Guardian, the Daily Telegraph and on Ryanair's website in January and February.
The latest quarterly Bellwether survey looking at the advertising plans of UK companies has found that 20 per cent of companies revised down their marketing budgets in the three months to June as opposed to 15 per cent who increased them.
Happy days are here again it would seem...Or perhaps the rich, like the poor, are always with us. Either way, the FT says it is spending £2m promoting its Saturday luxury goods supplement, How to Spend It.
Here's the press release:
Here's an odd one: Daily Mail & General Trust reports a 10% YOY decline in revenues but operating profits rise by 20%.
