Advertising

By Press Gazette | 11 Mar 2014
Mobile advertising revenue in the UK is set to overtake newspapers for the first time this year and will have overtaken all print advertising by 2015, a new study has claimed.
By Gavriel Hollander | 19 Jun 2013
UK newspapers are set to lose almost £400 million in print advertising over the next two years, according to a forecast from a media buying specialist.
By Alan Selby | 25 Mar 2013
Trinity Mirror is to introduce technology across its top titles which will allow readers to buy products mentioned in editorial.
By William Turvill | 20 Nov 2012
Former Sunday Times Magazine editor Robin Morgan has questioned whether today’s Fleet Street editors would be able to stand up to major commercial pressure from advertisers.
By Cleland Thom | 10 Jul 2012

If you're planning a souvenir Olympic supplement with support advertising, remember there are strict legal guidelines that restrict the content. And you can expect them to be enforced.

By Cleland Thom | 03 Jul 2012

Media who sell tweets to advertisers as part of advertising deals will be encouraged by a recent ruling by the Advertising Standards Authority.

By Dominic Ponsford | 09 Mar 2011

While many journalists might think it a fine thing to encourage people to read newspapers from an early age, publishers can't advertise directly to children - as The Sun has just found.

By Daisy Phillipson | 19 Jan 2011

The Guardian has released a new paid-for iPhone app for the iPhone and iPod touch.

By Dominic Ponsford | 12 Oct 2010

Amid all the recent talk about breaking down the divide between advertising/commercial and journalism (see Marc Reeves,

By Dominic Ponsford | 12 Oct 2010

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By Dominic Ponsford | 04 Aug 2010

The Government is to favour marketing on its own websites and using social media rather than using newspapers, TV and magazines as it announced a 52 per cent cut in marketing spending yesterday.

By Dominic Ponsford | 20 Jul 2010

IPC men's magazine Loaded is seeking to pep up is finances by flogging readers a branded energy drink with claimed aphrodisiac benefits which helps drinkers "raise their game".

By Dominic Ponsford | 15 Jul 2010

Easyjet founder Sir Stelios Haji-Ioannou has received a £50,100 payout and apology at the High Court over ads which appeared in The Guardian, the Daily Telegraph and on Ryanair's website in January and February.

By Dominic Ponsford | 12 Jul 2010

The latest quarterly Bellwether survey looking at the advertising plans of UK companies has found that 20 per cent of companies revised down their marketing budgets in the three months to June as opposed to 15 per cent who increased them.

By Dominic Ponsford | 07 Jun 2010

Happy days are here again it would seem...Or perhaps the rich, like the poor, are always with us. Either way, the FT says it is spending £2m promoting its Saturday luxury goods supplement, How to Spend It.

Here's the press release:

By Peter Kirwan | 27 May 2010

Here's an odd one: Daily Mail & General Trust reports a 10% YOY decline in revenues but operating profits rise by 20%.

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