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Main Page Content:

Regional ABCs: Evening newspaper sales drop 5.3 per cent

28 February 2008

The total circulation of Britain's regional evening newspapers was down 5.3 per cent in the second half of 2007, with only two titles gaining sales on the same period a year earlier.

The evening sector was down 5.3 per cent on last year with only two newspapers gaining sales.

Total average daily sale for the 72 evening newspapers in Britain is 2,629,193 down 5.3 per cent from the 2,777,041 total of a year ago.

The Swindon Advertiser and the Dundee Evening Telegraph were the only regional evening newspapers to put on sales.

The Advertiser was up 0.4 per cent to 22,219 benefitting from a 4 per cent boost in home deliveries. The paper launched a “reader acquisition programme" in February 2007. The paper has consistently been outperforming the evening sector.

The Dundee Evening Telegraph was the next best performer, up 0.4 to 24,349 and followed by the Guernsey Press and Star down 0.3 per cent to 16,196 and the Jersey Evening Post on 21,100 down 0.6 per cent.

The Birmingham Mail’s circulation was down 6.9 per cent this time compared with a 6 per cent drop in the previous period.

The sharp sales declines at the Manchester Evening News continue following its part paid, part free circulation strategy with a 13.5 per cent dip in paid-for sales to 81,326. Free circulation stood at 98,455 meaning the paper has reached its target of a combined free and paid for distribution of more than 180,900..

The Argus in Brighton and the Newcastle Chronicle were the best performing big city titles. The Chronicle was down 2.7 per cent to 32,874 while the Argus was down 3.2 per cent to 32,874.

The Sentinel, Stoke, shed 5.2 per cent to 61,910 despite elements of the now-defunct Sentinel on Sunday being incorporated into the title.

The Belfast Telegraph reported the biggest sales decline, down 13.9 per cent. It was followed by the Doncaster Star which fell 10.8 per cent, the South Wales Echo down 10.2 per cent to 46,127 and the Halifax Evening Courier down 8.7 per cent to 19,956 and the Cambridge Evening News down 7.6 per cent to 25,720.

Evening Newspaper Circulations

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Newspaper 2007 H2 2006 H2 Y-on_Y
Express & Star 138,780 142,433 -2.6%
Liverpool Echo 106,401 110,804 -4.0%
Manchester Evening News 81,326 94,018 -13.5%
Belfast Telegraph 75,602 87,782 -13.9%
Newcastle Evening Chronicle 74,977 77,056 -2.7%
Glasgow Evening Times 74,466 79,365 -6.2%
Shropshire Star 71,513 73,941 -3.3%
Leicester Mercury 70,028 73,634 -4.9%
Birmingham Mail 67,231 72,218 -6.9%
The Sentinel 61,910 65,294 -5.2%
Nottingham Evening Post 57,699 62,077 -7.1%
Hull Daily Mail 56,208 59,834 -6.1%
Yorkshire Evening Post 55,732 58,114 -4.1%
Aberdeen Evening Express 53,384 55,031 -3.0%
Portsmouth News & Sports Mail 52,531 56,437 -6.9%
Sheffield Star & Green 'Un 52,180 55,307 -5.7%
South Wales Evening Post 51,329 54,745 -6.2%
Bristol Evening Post 51,287 53,826 -4.7%
Teesside Evening Gazette 50,920 53,739 -5.2%
Edinburgh Evening News 50,847 53,584 -5.1%
Coventry Telegraph & The Pink 46,933 49,571 -5.3%
South Wales Echo 46,127 51,386 -10.2%
Sunderland Echo & Football Echo 42,910 44,268 -3.1%
Derby Evening Telegraph 42,726 45,522 -6.1%
Southern Daily Echo (Southampton) 39,174 40,461 -3.2%
Bradford Telegraph & Argus 36,839 38,052 -3.2%
The Herald (Plymouth) 36,516 38,914 -6.2%
Grimsby Telegraph 34,590 37,107 -6.8%
The Press (York) 33,045 34,070 -3.0%
The Argus (Brighton) 32,874 33,860 -2.9%
The Daily Echo (Bournemouth) 32,441 33,347 -2.7%
Lancashire Evening Post 30,467 32,783 -7.1%
Lancashire Telegraph Blackburn 30,465 32,108 -5.1%
The Bolton News 29,552 30,799 -4.0%
The Gazette Blackpool 29,189 31,114 -6.2%
South Wales Argus Evening 28,457 28,818 -1.3%
The Citizen (Gloucester) 26,259 26,907 -2.4%
Cambridge Evening News 25,720 27,831 -7.6%
Huddersfield Daily Examiner 25,337 27,046 -6.3%
Oxford Mail 25,100 25,437 -1.3%
Torquay Herald Express 23,987 25,261 -5.0%
Norwich Eastern Evening News 22,914 24,398 -6.1%
Northamptonshire Evening Telegraph (Kettering) 22,451 23,378 -4.0%
Lincolnshire Echo 22,263 23,420 -4.9%
Swindon Advertiser 21,951 21,856 0.4%
Jersey Evening Post 21,100 21,237 -0.6%
Gloucestershire Echo 21,074 22,033 -4.4%
Exeter Express & Echo 20,767 21,839 -4.9%
Scunthorpe Telegraph 20,568 21,278 -3.3%
Northampton Chronicle & Echo 20,070 21,114 -4.9%
Halifax Evening Courier 19,956 21,856 -8.7%
Ipswich Evening Star 19,707 21,352 -7.7%
Weymouth Dorset Evening Echo 18,803 19,112 -1.6%
South Shields Shields Gazette 18,726 19,732 -5.1%
Barrow North West Evening Mail 18,520 18,973 -2.4%
Hartlepool Mail 18,223 18,992 -4.0%
Peterborough Evening Telegraph 18,053 18,757 -3.8%
Worcester News 17,668 18,425 -4.1%
Greenock Telegraph 17,430 17,962 -3.0%
Carlisle News and Star East 16,463 17,046 -3.4%
Guernsey Press & Star 16,196 16,249 -0.3%
Burton Mail 14,658 15,280 -4.1%
Scarborough Evening News 13,626 14,108 -3.4%
Wigan Evening Post 8,761 9,345 -6.2%
Carlisle News and Star West 6,607 6,917 -4.5%
Doncaster Star 3,939 4,415 -10.8%

 
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