Standard starts charging in some newsagents

The Evening Standard is experimenting with selling the paper in newsagents located in more far-flung parts of its distribution area, The Guardian reports.

The price charged is between 20p and 50p at the discretion of the newsagent reports Steve Busfield, who is helping to mind the shop on the Greensalde blog while Roy is away.

One of the benefits touted by the Standard of being free was that it made for a much simpler distribution system which resulted in massive cost-savings.

So selling it in some places might be more trouble than it is worth in pure financial terms. But it does remind free readers that they are getting a bargain, and probably also plays well with advertisers.

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