Spot the new look at Kent Adscene

Kent Regional Newspapers is to relaunch all seven of its free Adscene titles on Monday.

The new-look papers have had a redesign and contents overhaul.

Peter Edwards, publishing director of KRN, part of Trinity Mirror Southern, said: “Adscene was one of the pioneers of free papers when it was launched 30 years ago. In the past two years we have given face-lifts to our Adscene editions in Ashford, Canterbury and Maidstone but this time all seven publications will benefit from extensive redesigns. This will give readers excellent free community newspapers and provide advertisers with a great environment in which to be seen.”

Editor-in-chief Lesley Finlay has spent the past six weeks with editors completely revamping the papers.

She said: “We have thrown out all the pages and started afresh. We have adopted a consistent design for all seven editions and introduced a clearer definition of content.”

A common design for page furniture, including mastheads, promotion panels, bylines, picture captions and headlines has been introduced and advertising ratios for pages one, two, three and five have been reduced to allow more space for editorial.

There will be more vox pops, letters and more leisure coverage in a new county-wide Relax section.

The company is using a “Spot the Dog” logo to reintroduce readers to their changed newspapers. KRN is also investing heavily in an “intelligence-led” re-evaluation of its distribution system for the Adscene papers.

The Adscene relaunch follows the success of the company’s new-look paid-for Medway Standard which was relaunched on 21 March. That led to large circulation rises and increases in advertising market share.

By Jean Morgan

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