British-owned international showbiz news agency Splash this week launches a TV show which it hopes to syndicate around the world.
The show is intended to provide an “edgy, gritty, never-before-seen look at Hollywood told through the eyes of the paparazzi”, with content drawn from Splash’s network of mainly British photographers and reporters.
As well as news content, Splash will use its archive – which goes back nearly 20 years – to put together biographies revealing how the stars have changed.
The agency is at the MIP TV summit in Cannes, France, to show the 22-minute pilot for the new show and try to sell it to broadcasters around the world.
Splash launched a daily video news service for MSN at the end of 2007, comprising five video segments a day of up to three minutes.
Designed for internet and mobile phone viewing, the Splash video news show is now translated into six languages for broadcast on various new media platforms around the world.
Splash chief executive Gary Morgan said: “This show is a blend of reality and traditional entertainment shows by the paparazzi giving the street feel. No studio, no newsroom. Real action.
“We’ve seen the Hollywood shows get great audience figures with our content and seen them grow. Now it’s our turn.
“The Lego brick approach will allow local broadcasters to drop in their own content and even a host it if they want.
“The show is intended to be shown on the TV, web and mobile. It’s true cross-platform.”
Splash News has bureaux in London, Los Angeles, New York, Florida, Rome and Tokyo.