Spectator's record ad campaign

The Spectator has launched a £200,000 advertising campaign through brand agency Large Smith Walford to build on its record ABC of 70,090.

Potential readers in the City, Midlands and the Home Counties will be targeted in a campaign that features posters in underground and rail stations, and advertising in national newspapers and magazines.

There will also be advertising through direct mail and subscriptions, online activity and on newsstands.

Andrew Neil, chief executive of The Spectator, describes it as “the most extensive and expensive promotional campaign” in the magazine’s history.

The editor of The Spectator, Matthew d’Ancona, said he was “delighted with the visual impact and verbal wit of the campaign”.

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