SoS records its highest sale in over four years

By Hamish Mackay

Sales of Scotland on Sunday broke the 100,000 barrier on 14 August –
the Edinburgh-based broadsheet’s highest sale in more than four years.

Boosted by a giveaway compact Scots dictionary north of the border,
plus a comprehensive guide to university vacancies, the total sale was
up 26.6 per cent up on the previous week to hit the 100,825 circulation
mark.

Sales in Scotland rose to 94,000 – a 25 per cent on the same week in 2004.

In England, the sale rose by more than eight per cent to 4,357. A further 2,500 copies were sold to hotel and airlines.

SoS
claims that industry estimates suggested that the sales hike on 14
August put it around 20,000 ahead of the Sunday Times in Scotland and
more than 40,000 in front of the Sunday Herald.

Former Labour government minister Brian Wilson has joined Scotland on Sunday as a columnist.

Wilson, a co-founder of the radical West Highland Free Press weekly newspaper, stood down as a Scottish MP at the last election.

In
his debut column, Wilson highlighted the boycott which is being carried
out by Loyalist paramilitaries in Northern Ireland against the Sunday
World – which includes setting fire to the paper in newsagents,
threatening to shoot newsagents and intercepting delivery vans (Press
Gazette, 5 August).

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