The Newbury Weekly News has shown what a relatively small and independent newspaper group can achieve in terms of internet and video content.
Editorial director Brien Beharrell said that, 17 months ago, the paper's website simply involved putting a replica version of the paper online.
With the launch of the Newbury Today site, the paper started putting daily breaking news stories on the web and then, with the help of two additional reporters, the paper started to put online "as much audio and video material as we could possibly generate ourselves". It has since recruited a further reporter to help produce video content.
Beharrell said that Newbury Today now includes a daily five-minute video news bulletin broadcast from 1pm.