Sky has partnered with ‘real-time’ research technology company Fizzback and research agency Futuresight to capture the results of a panel of voters as Gordon Brown, Nick Clegg and David Cameron debate key issues at stake in the election.
The survey will provide the fastest possible insight into voters’ responses to the leaders’ performances when they are surveyed via mobile phone text message as they watch the debates live on the TV. A panel of more than 6,000 voters has been selected to represent the whole of the UK and will be questioned prior to, during and after the shows. The questions polled will include who they believe the winners and losers to be and why.
The information provided will be collated and the results will power a live widget on www. skynews.com and graphics on Sky News, which will track the popularity of each leader.
John Ryley, head of Sky News, said: “This service will give Sky News the edge on accurate reporting of the Leaders’ Debates using insight direct from the people that matter – the voters. The results will provide an unrivalled level of real-time insight into how the voters are reacting towards the three leaders.”