Sky News and Times Online have teamed up to create co-produced videos to appear on both news organisations’ websites.
The partnership between the two News Corp companies will see Times Online articles include co-branded video that has been produced by editorial staff from The Times and Sunday Times and video production staff from Sky News.
The videos will focus on business and home and foreign news and will mix analysis from senior Times and Sunday Times commentators with content from Sky News.
Some of the co-produced videos will also run on skynews.com, and Times Online will also continue to feature breaking news reports and footage from Sky News.
Sky News multimedia producer John Jelley has been working at Times Online on a secondment since May to manage the project, and has installed new video facilities in the Times newsroom. He is currently overseeing the creation of a new multimedia studio.
Head of Sky News John Ryley said: ‘[The deal] provides Sky News with an excellent opportunity to showcase Sky News to Times Online’s growing audience.
“These are early days, but we anticipate a strong potential for expansion of this partnership between Sky News and The Times in future.”
Times Online launched in 1996 and has 20,322,634 unique visitors a month according to officially audited ABCe figures for the month of September. The publisher claims that the site has been profitable since 2002.
This latest video expansion follows a redesign of the website in February last year which saw the addition of more audio-visual content and an increased focus on readers’ comments via blogs such as Comment Central.
Times editor James Harding added: ‘We have more than 20 million unique monthly users and in the time that we have been developing our partnership with Sky the number of people watching video on our site has trebled.
“We have very experienced journalists in places around the world that few other news organisations reach and this partnership will help us to to deliver compelling footage to complement the outstanding writing of our specialist editors, reporters and correspondents. ‘