Showbiz news agency Splash claims that it has now hit one billion video downloads.
Launched in 2007, Splash News TV is now broadcast in over 30 countries on web, mobile and TV platforms.
According to Splash, it hits over one million individual video streams a day and passed the one billion mark last month.
It is now expanding its video operation further with the launch of a three-person video production unit in London.
The British-owned agency now has offices across the US, in London and elsewhere around the world.
Co-founder Gary Morgan said: “We hit a billion streams worldwide and the UK is a key component of this video service expansion. We had tremendous success in 2010 with the direct to consumer video show SNTV.
‘Splash has a long tradition of supplying all the major UK publications with content and many of our reporters and photographers have been trained on Fleet Street – myself included.
“Packaging this content and experience into our successful digital video service with more content relevancy to the UK market is essential.”
Splash head of digital Paul Cochrane said: “Our new unit in the UK will allow us to be even more pro-active on breaking celebrity news stories. And, we’ll be able to provide a highly localized service for our UK clients.
“Localisation is important to maximize the content that our 3000 photographers around the world are gathering every day.
“Our London newsdesk has been generating a lot of stills and videos of UK-based celebrities and this gives us a great opportunity to incorporate that fantastic footage into our programming.”