Time Out has changed its logo and appointed a sex columnist as part of a £100,000 revamp.
The logo has been changed to "Time Out London" in line with the worldwide editions and freelance journalist Chris Hart has been hired to write a weekly, light-hearted column on sex, similar to the New York edition.
The magazine has also been reduced in size and editorial has had a shake-up with more campaigning features and an increased focus on "living in London". Time Out publisher Lesley Gill said the revamp was more picture- led and less text heavy.
The "sell out" section has become a new "consume" section featuring shopping, health and travel, eating and drinking in the capital. The news coverage has been expanded with health and property issues included alongside shopping and fashion.
Gill said there had been no changes to the team but radio presenter and journalist Robert Elms has become a regular contributor, along with cartoonist Tom Gauld. "Given that a lot of publishers are making people redundant, it is strong that we have still got the existing line-up," Gill added.
The redesign follows extensive market research and is backed by a £100,000 promotional campaign.
by Ruth Addicott