View all newsletters
Sign up for our free email newsletters

Fighting for quality news media in the digital age.

  1. News
February 20, 2014

Royal Mail rebuffs Sevenoaks Chronicle campaign to honour golden Olympian Lizzy Yarnold

By Darren Boyle

A local newspaper has launched a campaign for Winter Olympic gold champion Lizzy Yarnold to receive a gold-coloured post box like her summer compatriots.

Royal Mail repainted post boxes gold in the home towns of all successful London 2012 gold Olympians.

However, they are refusing to  honour the winter Olympians in a similar manner.

Now, the Sevenoaks Chronicle has launched a campaign to force the Royal Mail into a u-turn with editor Gabriel Shepard even offering to pay for the paint himself.

He said: “The response has been overwhelming but shows how much public support the campaign has both on a local and national basis. Not only would a golden post box be a fitting tribute to Lizzy’s fantastic achievement but it would also help to inspire a new generation of world class athletes.

“We urge Royal Mail to reconsider its decision and honour Lizzy in the same way as the Team GB athletes of London 2012.”

The campaign has its own hashtag #paintitgoldforlizzy which is attacting plenty of attention online.

Content from our partners
Free journalism awards for journalists under 30: Deadline today
MHP Group's 30 To Watch awards for young journalists open for entries
How PA Media is helping newspapers make the digital transition

Yarnold said; “It would be fantastic if I could have one painted gold in my home village of West Kingsdown, where I grew up, as a way to inspire. But there are more ways I can inspire. I can meet people, go around schools and show people my gold medal.”

So far, more than 43,000 people have signed the campaign to honour the 25-year-old athlete who won gold at the Sochi Winter Olympics.

A Royal Mail spokesperson said: “London 2012 was a unique occasion. The UK hosted the Games and our athletes performed extraordinarily well.

"Because of our status as the host nation, Royal Mail chose to mark the achievement of our athletes through gold postboxes as well as stamps.

"For the Winter Olympics 2014 Royal Mail will not be creating gold postboxes but we are exploring other ways of marking the achievements of our athletes, including creating a special postmark."

However, the Sevenoaks Chronicle reports today that vandals in Yarnold’s home town of West Kingsdown have painted a post box gold in response to the scandal.

Email pged@pressgazette.co.uk to point out mistakes, provide story tips or send in a letter for publication on our "Letters Page" blog

Select and enter your email address Weekly insight into the big strategic issues affecting the future of the news industry. Essential reading for media leaders every Thursday. Your morning brew of news about the world of news from Press Gazette and elsewhere in the media. Sent at around 10am UK time. Our weekly does of strategic insight about the future of news media aimed at US readers. A fortnightly update from the front-line of news and advertising. Aimed at marketers and those involved in the advertising industry.
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy Policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network