Second chance for Emap's First

First magazine has relaunched under the tagline of ‘style and substance every week”.

The Emap title has been completely overhauled under new editor Jane Ennis after its initial incarnation as a news weekly for 30-plus women failed to reach its 150,000 sales expectation.

The new First has increased its page size to that of OK! and Hello! and includes new columns from TV star Gok Wan and former Times staffer Hannah Betts as a consultant beauty director.

Emap has also relaunched More as a weekly magazine this week.

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