Scotsman hits all-time high

Management at The Scotsman are celebrating this week after figures revealed that the paper's readership has grown to more than four million people for the first time in its history.

According to figures from the National Readership Survey of 2006, the number of people reading the newspaper in print form has risen by seven per cent to 217,000 copies a day.

However, a large proportion of The Scotsman's increased readership can be attributed to the increased popularity of its website, Scotsman.com.

The site has seen visitor numbers rise by 35 per cent year on year to 3,824,146 according to January's ABCe figures.

The general manager of Scotsman Publications, Henry Faure Walker, said: "We still believe that the print newspaper has a huge part to play, but we can't ignore the fact that a huge number of people get their information via the web."

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