Rotherham paper launches glossy

The Rotherham Advertiser has launched an upmarket glossy magazine called Rotherham Today .

Initially planned to be 32 A4 pages, the Advertiser increased the launch issue to 52 pages because of interest from advertisers.

The next edition of the magazine is due out at the end of November, distributed with copies of the Advertiser ‘s free midweek spin-off, the Rotherham Record, in selected postcodes. The content includes health, fashion, events, local history, entertainment, food and drink.

The magazine is being produced in house using existing resources at the Garnett Dickinson-owned paper

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