Iconic American music magazine Rolling Stone is shrinking in size to match other magazines on the newsstand, reports The New York Times.
The newspaper-magazine hybrid was first published in 1967 as a tabloid-size newspaper, began printing on a four-color press in 1973 and swapped to magazine-quality paper in 1981, when it also shrank to its recently abandoned 25 cm x 30 cm size.
Rolling Stone said it will add enough pages to each issue to offset the loss of space from switching to the smaller size.
Publisher Will Schenck said: “The size is a nostalgic element but not the iconic part of the magazine. Evolution and change is part of our DNA.”