Rising ad revenue prompts Metro redesign

The Daily Mail & General Trust‘s free daily Metro today unveiled a new look which it said was prompted by strong advertising sales which have seen it regularly run to 96-pages, double the average size of the paper when it first launched.

Changes include the features and going-out pages being pulled together into a 16-page “Life” section, a new ‘behind-the-headlines’ section called “Focus”, and an expanded double-page letterssection brought nearer the front of the paper.

The daily 60 Second Interview has been expanded and the celebrity gossip pages Guilty Pleasures have also move forward towards the front of the paper.

Editor Kenny Campbell said: ‘This redesign is all about enhancing what Metro does best and reconnecting with what the paper was designed for – a quick, easy and enjoyable read on the daily commute.

‘The team has done a great job improving some of the features and design elements to produce a sharper, brighter and highly readable product that plays to all Metro’s strengths without compromising Metro’s tried and tested formula.”

Managing director Linda Grant said: ‘These changes to Metro’s design will offer increased flexibility to advertisers and inject further pace to the reader experience.

‘As the Metro brand evolves and grows it’s exciting to see the paper develop to accommodate the success of our advertisers whilst retaining the sense of fun and quirkiness that our readers love.

‘Metro readers are fantastic at getting in touch and feel a real connection to the brand so we look forward to hearing their views on the new look! “

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