Revamped PR Week takes analysis route as news moves to the web

The weekly trade title for the PR industry, PR Week, has had a redesign as part of its plans to evolve the title into a multimedia brand.

Editor Danny Rogers told Press Gazette that his journalists break more stories online on a daily basis, and the new-look magazine aims to provide a round-up of the week’s stories and follow up key stories, providing more detail and analysis.

‘The main thing is to get the balance right between online and offline,” he said.

‘It’s the evolution of PR Week as a multimedia brand. The quantity and quality of our web stories is growing all the time, and a lot more people are signing up for our daily news bulletins.

‘Via the internet they’re kept up to speed even more with what’s going on in the PR industry and in the media, and the magazine becomes more of a weekly round-up and analysis of the big stories.”

The print title has added new sections including a double-page media section that offers a round up of ‘intelligence on the national media”, with information on key media figures and how to approach them.

The diary section has become more picture-led, and the restaurant review has changed to a venue review in Q&A format.

Rogers said the look of the magazine has been ‘modernised and refreshed’with the use of new fonts varied throughout the magazine.

‘Previously we had a heavy headline font that went right from the front to the back of the magazine, now it varies,’he said.

‘In the features section it’s a much lighter touch. You get a change in pace as you go through the magazine, as you get to the profiles and case studies it has a more relaxed feel about it.”

In addition to the red, black and grey colours in the magazine, blue has been added to indicate that the reader can follow up a story online.

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