Reuters has launched a new English language website dedicated to South Asian news, business, sports and culture.
Reuters India will provide news and features on business, culture and sport from across India South Asia, including Pakistan, Sri Lanka, Nepal and Bangladesh available in text, video and mobile.
Reuters India General Manager SN Bhaduri said. ‘Reuters India is an ideal place for advertisers and marketers who want to reach this highly-coveted audience. As the Indian economy expands and transforms itself, business professionals in India and South Asia will continue to count on Reuters for trusted and up-to-the-minute business, political and breaking news.”
The website’s launch reflects India’s growing importance for western media.
Azhar Rafee, executive vice president, Reuters Consumer Media – Asia, said: ‘Reuters India follows the successful launches of Reuters online and mobile sites in the US, UK, Japan, Africa and China, where we have established a solid reputation for delivering highly relevant news and information directly to business professionals and consumers.”
The site will also incorporate readers’ blogs through integrating content from the Plug Blog network.
Reuters has 17,500 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries.