Report says newspaper ad spending up globally

Online advertising spending increased by 12.1 per cent worldwide between 2011 and 2012, according to a new report.

The research, carried out by global information and measurement company Nielson, also showed a 3.1 per cent increase newspaper advertising in the year-long period to the first quarter of 2012.

Magazine advertising expenditure went down by 1.4 per cent, while radio and television spending went up by 7.9 per cent and 2.8 per cent respectively.

Overall, a global ad spending increase of 3.1 per cent was recorded.

The report also compared specific five world regions – Europe, North America, Middle East and Africa, Latin America and Asia Pacific – showing great variation.

The largest gains in online advertising spending were seen in Latin America (31.8 per cent) and Middle East and Africa (35.2 per cent), while Europe saw an increase of 12.1 per cent.

Europe and North America both saw decreases in newspaper and magazine ad spending, but large increases were recorded in Latin America and Asia Pacific.

Middle East and Africa saw the biggest increases in television and radio ad spending.

Individual country data showed the UK had seen an overall 1.8 per cent decrease in ad spending.

Of the 37 individual nations included, Greece saw the biggest overall decrease (21.4 per cent), while Egypt had the biggest increase (67.1 per cent).

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