Rajar is due to publish a report later this month that will debunk the myth that people mostly listen to podcasts on the move, Press Gazette has learned.
The radio measurement body carried out a survey last autumn (we don’t know the sample size yet) looking into how and when people consume podcasts.
Here are some of the leaked findings:
- 4.3 million adults have downloaded or subscribed to a podcast.
- Of these, 80 per cent listen to podcasts at home – mostly using a computer, not an mp3 player.
- The average listener only tunes into one podcast or less each week.
- The most popular time of day for listening to podcasts is in the evening.
- The majority of people listen to podcasts in their entirety, as they would a traditional radio show.
It is understood the report will be released towards the end of this month – around the same time that Rajar publishes the latest radio listening figures for the fourth quarter of 2007, which are out on 31 January.