Relaunch aims to appeal to Essex shoppers

Contract publisher Square One Group has been hired to relaunch
Inspire, the half-yearly magazine of the Lakeside Shopping Centre in
Essex, one of the largest shopping centres in Europe.

The
new-look title, which will appear in May with a print run of 200,000,
will increase in size from 24 to 52 pages. It will be available free in
the centre, handed out with copies of New Woman and delivered to
postcode- targeted homes.

The magazine targets women aged 18 to
35 and will feature editorial based around the shopping centre’s
products, covering fashion, hair, beauty, home, children, technology
and travel.

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