Regionals web traffic: Newsquest sites up 21%

Newsquest was the regional publishing group with the fastest growing network of news websites in the UK in the first half of the year, figures released today show.

The publisher’s network, which includes thenorthernecho.co.uk and theargus.co.uk, attracted an average of 365,659 daily browsers to its websites during the first six months of 2010 – a year-on-year increase of 21.7 per cent.

Newsquest‘s site thepress.co.uk was the individual regional newspaper website which recorded the biggest increase in average daily traffic.

In the first six months of the year an average of 14,011 browsers visited thepress.co.uk each day – an increase of 34.8 per cent – as all Newsquest online titles recorded healthy double-digit increases in traffic.

Roger Green, managing director of Newsquest Digital Media, said: “These excellent numbers reflect the biggest ever monthly average year-on-year growth in the five years we’ve been publishing audited audience figures.”

In addition, Green said visitor engagement was also rising with the number of repeat visitors up more than 17 per cent year on year with a notable increase in visits to the Newsquest’s classified property, recruitment, and motoring sections.

Green added: “This is great news for advertisers who increasingly are requesting metrics that show that they’re buying committed local audiences rather than casual ‘drive bys.’ To deliver even better value we’ve been adopting in a growing range of sophisticated contextual and behavioural methods of delivering the right message to the right place at the right time to the right people.”

According to the figures supplied by the Audit Bureau of Circulations, Johnston Press‘s network of websites claimed the highest number of browsers as an average of 400,612 visited its websites each day during the period – a year-on-year increase of 3.1 per cent.

It was also a Johnston Press website, Scotsman.com, which claimed the highest number of daily browsers as 92,584 visited the site on average each day during the first-half of the year.

UK regional press websites in the first-half of 2010

(Quoted figures are: daily browser average, y-o-y increase, then monthly browser average and corresponding y-o-y increase)

Iliffe Digital Network 32,940 5.0%

…. And per month 542,909 -1.6%

  • Cambridge News 14,778 6.9%
  • …. And per month 216,244 -1.3%
  • Jobs Now 3,579 N/A
  • …. And per month 71,429 N/A

Johnston Network 400,612 3.1%

…. And per month 7,009,847 2.1%

  • Blackpoolgazette.co.uk 16,349 -3.6%
  • …. And per month 256,420 -6.1%
  • Halifaxcourier.co.uk 9,945 5.5%
  • …. And per month 133,033 -1.9%
  • LEP.co.uk 16,299 -15.4%
  • …. And per month 268,771 -18.2%
  • Peterboroughtoday.co.uk 10,363 5.2%
  • …. And per month 170,908 5.4%
  • Portsmouth.co.uk 18,770 24.5%
  • …. And per month 262,201 20.1%
  • Scotsman.com 92,584 -16.4%
  • …. And per month 1,778,473 -18.1%
  • Sunderlandecho.com 12,363 8.3%
  • …. And per month 195,615 7.4%
  • Thestar.co.uk 22,790 15.2%
  • …. And per month 345,879 14.9%
  • Yorkshireeveningpost.co.uk 20,760 16.4%
  • …. And per month 354,287 29.2%
  • Yorkshirepost.co.uk 12,868 -2.9%
  • …. And per month 311,999 0.9%

Midland News Association Network 40,398 8.7%

…. And per month 693,261 10.0%

  • Expressandstar.com 29,435 8.1%
  • …. And per month 475,971 7.4%
  • Shropshirestar.com 12,070 9.7%
  • …. And per month 238,058 13.6%

Newsquest Network 365,659 21.7%

…. And per month 6,472,972 25.6%

  • dailyecho.co.uk 22,827 24.9%
  • …. And per month 365,389 33.0%
  • eveningtimes.co.uk 21,255 17.7%
  • …. And per month 326,338 23.5%
  • heraldscotland.com 38,959 N/A
  • …. And per month 686,290 N/A
  • lancashiretelegraph.co.uk 15,103 28.3%
  • …. And per month 267,926 37.9%
  • newsshopper.co.uk 8,203 11.3%
  • …. And per month 166,602 15.4%
  • Oxfordmail.co.uk 11,802 27.0%
  • …. And per month 201,787 35.2%
  • Swindonadvertiser.co.uk 10,592 22.4%
  • …. And per month 153,962 32.2%
  • theargus.co.uk 18,875 17.0%
  • …. And per month 319,074 11.9%
  • theboltonnews.co.uk 12,572 33.4%
  • …. And per month 215,310 58.7%
  • thenorthernecho.co.uk 15,485 22.4%
  • …. And per month 313,919 27.6%
  • thepress.co.uk 14,011 34.8%
  • …. And per month 237,138 69.0%
  • thetelegraphandargus.co.uk 16,384 24.3%
  • …. And per month 274,287 29.3%

Northcliffe Media Network 275,643 10.6%

…. And per month 4,042,720 12.4%

  • thisisbristol 23,065 15.2%
  • …. And per month 386,785 14.9%
  • thisisderbyshire 22,579 5.6%
  • …. And per month 299,451 6.5%
  • thisisgloucestershire 18,609 13.2%
  • …. And per month 254,932 12.2%
  • thisisgrimsby 15,001 16.3%
  • …. And per month 196,937 24.0%
  • thisishull 26,014 13.3%
  • …. And per month 340,678 20.4%
  • thisisleicestershire 21,644 20.2%
  • …. And per month 333,657 32.4%
  • thisislincolnshire 10,789 12.6%
  • …. And per month 157,708 19.8%
  • thisisnottingham 27,236 13.5%
  • …. And per month 398,869 14.8%
  • thisisplymouth 20,535 17.4%
  • …. And per month 292,180 17.9%
  • thisisscunthorpe 6,856 7.5%
  • …. And per month 92,797 14.0%
  • thisissouthwales 11,705 8.4%
  • …. And per month 188,383 10.4%
  • thisisthesentinel 21,571 7.1%
  • …. And per month 334,850 14.0%

Trinity Mirror Regional Network 304,290 12.6%

…. And per month 5,819,646 15.5%

  • www.birminghammail.net 24,176 22.6%
  • …. And per month 460,709 28.9%
  • www.birminghampost.net 7,335 -13.9%
  • …. And per month 176,541 -9.4%
  • www.chroniclelive.co.uk 21,508 18.0%
  • …. And per month 354,578 24.5%
  • www.coventrytelegraph.net 19,683 32.6%
  • …. And per month 452,725 52.2%
  • www.dailypost.co.uk 10,242 29.7%
  • …. And per month 218,014 43.4%
  • www.gazettelive.co.uk 16,599 7.1%
  • …. And per month 265,513 0.3%
  • www.journallive.co.uk 11,985 14.6%
  • …. And per month 238,030 18.4%
  • www.liverpooldailypost.co.uk 15,702 -6.1%
  • …. And per month 333,638 2.2%
  • www.liverpoolecho.co.uk 47,006 29.3%
  • …. And per month 811,605 39.4%
  • www.Walesonline.co.uk 35,827 -1.8%
  • …. And per month 729,488 -3.4%
  • manchestereveningnews.co.uk 59,464 3.4%
  • …. And per month 1,057,941 -0.4%

Kent Online (KM Group) network 15,575 N/A

…. And per month 272,921 N/A

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