Regionals ABCe: Traffic to Trinity websites up 46%

Trinity Mirror was the regional publishing group with the fastest growing network of news websites in the UK in the second half of last year, figures released today show.

The publisher’s network, which includes birminghammail.net and liverpoolecho.co.uk, attracted an average of 418,612 daily browsers to its websites during the last six months of 2010 – a year-on-year increase of 45.8 per cent.

Eight of the eleven Trinity Mirror websites highlighted by today’s Audit Bureau of Circulations report claimed a double-digit increase to the number of average daily browsers during the period.

Trinity’s biggest growing site was liverpoolecho.co.uk, which increased daily browsers 44.2 per cent year on year to average 56,657.

The publisher’s manchestereveningnews.co.uk was the regional newspaper website with the largest number of average daily browsers up 25.6 per cent to 65,172 web users a day during the six-month period.

Despite the improvements across Trinity’s regional network, a newspaper website owned by Newsquest recorded the biggest traffic gain in the period.

Lancashiretelegraph.co.uk increased its daily user average by 58.3 per cent to 19,385 browsers, according to the ABC.

UK regional press websites in the second-half of 2010

(Quoted figures are: daily browser average, y-o-y increase, then monthly browser average and corresponding y-o-y increase)

Iliffe Digital Network

(daily) 34,892 – 10.1%

(monthly) 597,874 7.7%

  • Cambridge News

(daily) 15,029 – 0.0%

(monthly) – 232,770 -3.2%

  • Jobs Now

(daily) 2,950 – -38.7%

(monthly) – 61,851 -36.6%

Johnston Network

(daily) 400,354 – 4.3%

(monthly) – 7,106,831 3.7%

  • Blackpoolgazette.co.uk

(daily) 15,977 – 3.5%

(monthly) – 233,364 -6.5%

  • Halifaxcourier.co.uk

(daily) 8,698 – -14.7%

(monthly) – 121,242 -19.1%

  • LEP.co.uk

(daily) 15,269 – -29.2%

(monthly) – 258,606 -32.7%

  • Peterboroughtoday.co.uk

(daily) 10,321 – 4.2%

(monthly) – 171,449 3.4%

  • Portsmouth.co.uk

(daily) 20,095 – 22.1%

(monthly) – 287,168 22.9%

  • Scotsman.com

(daily) 97,083 – 12.0%

(monthly) – 1,843,784 9.8%

  • Sunderlandecho.com

(daily) 11,024 – -14.7%

(monthly) – 170,183 -16.3%

  • Thestar.co.uk

(daily) 26,628 – 28.2%

(monthly) – 416,049 29.0%

  • Yorkshireeveningpost.co.uk

(daily) 24,568 – 34.6%

(monthly) – 423,379 45.3%

  • Yorkshirepost.co.uk

(daily) 15,837 – 25.1%

(monthly) – 384,778 26.2%

Kent Online (KM Group) network

(daily) 15,799 – 21.1%

(monthly) – 292,216 26.5%

Midland News Association Network

(daily) 46,182 – 13.0%

(monthly) – 838,424 19.6%

  • Expressandstar.com

(daily) 33,717 – 12.2%

(monthly) – 581,528 15.5%

  • Shropshirestar.com

(daily) 13,777 – 22.6%

(monthly) – 284,508 28.0%

Newsquest Network

(daily) 395,365 – 23.2%

(monthly) – 7,450,271 30.2%

  • dailyecho.co.uk

(daily) 22,851 – 13.2%

(monthly) – 382,919 24.1%

  • eveningtimes.co.uk

(daily) 23,182 – 21.0%

(monthly) – 394,237 35.7%

  • heraldscotland.com

(daily) 44,253 – 40.0%

(monthly) – 892,925 60.7%

  • lancashiretelegraph.co.uk

(daily) 19,385 – 58.9%

(monthly) – 365,963 71.7%

  • newsshopper.co.uk

(daily) 8,511 – 3.5%

(monthly) – 182,748 8.7%

  • Oxfordmail.co.uk

(daily) 12,220 – 19.8%

(monthly) – 229,363 28.6%

  • Swindonadvertiser.co.uk

(daily) 11,320 – 21.8%

(monthly) – 186,161 44.5%

  • theargus.co.uk

(daily) 21,562 – 20.5%

(monthly) – 391,810 23.5%

  • theboltonnews.co.uk

(daily) 12,285 – 18.8%

(monthly) – 218,896 25.2%

  • thenorthernecho.co.uk

(daily) 16,941 – 21.5%

(monthly) – 362,965 27.2%

  • thepress.co.uk

(daily) 16,056 – 43.0%

(monthly) – 302,241 68.3%

  • thetelegraphandargus.co.uk

(daily) 18,826 – 33.1%

(monthly) – 338,703 41.1%

Northcliffe Media Network

(daily) 287,035 – 12.1%

(monthly) – 4,440,503 14.9%

  • thisisbristol

(daily) 24,993 – 12.4%

(monthly) – 442,324 13.1%

  • thisisderbyshire

(daily) 22,026 – -0.1%

(monthly) – 308,333 1.5%

  • thisisgloucestershire

(daily) 20,119 – 21.2%

(monthly) – 299,843 24.6%

  • thisisgrimsby

(daily) 13,963 – 10.1%

(monthly) – 193,130 16.7%

  • thisishull

(daily) 26,814 – 14.0%

(monthly) – 368,990 20.0%

  • thisisleicestershire

(daily) 24,628 – 31.7%

(monthly) – 388,319 34.1%

  • thisislincolnshire

(daily) 12,378 – 32.9%

(monthly) – 195,747 45.9%

  • thisisnottingham

(daily) 28,520 – 12.2%

(monthly) – 435,998 14.9%

  • thisisplymouth

(daily) 22,099 – 22.9%

(monthly) – 329,829 22.3%

  • thisisscunthorpe

(daily) 7,783 – 25.4%

(monthly) – 115,960 39.4%

  • thisissouthwales

(daily) 11,760 – 2.0%

(monthly) – 197,361 0.3%

  • thisisstaffordshire

(daily) 22,073 – 10.6%

(monthly) – 365,572 17.3%

Trinity Mirror Regional Network

(daily) 418,612 – 45.8%

(monthly) – 8,182,167 49.3%

  • birminghammail.net

(daily) 25,787 – 10.4%

(monthly) – 518,517 16.0%

  • birminghampost.net

(daily) 7,403 – -9.6%

(monthly) – 183,789 -5.6%

  • chroniclelive.co.uk

(daily) 24,082 – 12.6%

(monthly) – 429,344 24.1%

  • coventrytelegraph.net

(daily) 22,097 – 37.5%

(monthly) – 529,512 43.7%

  • dailypost.co.uk

(daily) 10,591 – 32.8%

(monthly) – 231,542 36.1%

  • gazettelive.co.uk

(daily) 18,141 – 19.3%

(monthly) – 313,626 30.1%

  • journallive.co.uk

(daily) 13,014 – 11.6%

(monthly) – 274,845 22.0%

  • liverpooldailypost.co.uk

(daily) 16,655 – 9.3%

(monthly) – 366,282 19.2%

  • liverpoolecho.co.uk

(daily) 56,657 – 44.2%

(monthly) – 1,017,335 46.9%

  • manchestereveningnews.co.uk

(daily) 65,172 – 25.6%

(monthly) – 1,180,130 29.6%

  • Walesonline.co.uk

(daily) 38,458 – 8.1%

(monthly) – 829,157 9.3%

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