Regional publishers increase web traffic with Kent Messenger series leading the way

All regional publishing groups recorded increases in their web traffic in the first half of 2013, according to the latest figures from ABC.

Kent Messenger’s Kent Online series posted the largest increase, with daily unique browsers up by 44.5 per cent to 34,577 and monthly unique browsers up 41.3 per cent to 637,396.

Local World’s websites saw daily browsers grow by 34.2 per cent and monthly browsers by 38.2 per cent to 8,641,299. It was the group’s first set of audited figures since it was formed by the merger of Northcliffe and Iliffe News and Media.

Trinity Mirror’s network of regional titles recorded the smallest increase of any group, with daily browsers up by 8.3 per cent and monthlies up by 5.8 per cent.

Newsquest posted a 28.9 per cent rise in daily browsers while its monthly browsers grew by 24.6 per cent.

Johnston Press titles recorded an overall growth of 14.8 in daily browsers and 13.6 per cent in monthly browsers. Midland News Association Network posted a 24 per cent daily rise and 20.5 per cent increase for monthly browsers.

Scottish and Welsh titles were among the best performing websites.

Newsquest’s Herald Scotland site registered a 65.9 per cent rise in monthly browsers, with 1,229,401. The South Wales Evening Post, published by Local World, attracted 508,725 monthly browsers, an increase of 57.6 per cent.





Title/Publisher    
Daily unique browsers
UB's
Monthly unique browsers % change year on year
       
       
Johnston Network 643,853 - 14.8%
  - 11,144,376 13.6%
Blackpoolgazette.co.uk 19,408 - 7.6%
  - 252,899 -0.6%
LEP.co.uk 19,481 - -4.1%
  - 308,485 -4.3%
Portsmouth.co.uk 28,485 - 0.4%
  - 385,856 0.4%
Scotsman.com 119,672 - 12.9%
  - 2,218,314 13.7%
www.scotsman.com/jobs 3,067 - -24.8%
  - 69,443 -25.1%
Sunderlandecho.com 20,637 - 20.6%
  - 328,579 15.2%
Thestar.co.uk 35,449 - 18.4%
  - 543,552 24.8%
Yorkshireeveningpost.co.uk 42,665 - 15.3%
  - 614,359 10.8%
Yorkshirepost.co.uk 20,014 - -6.2%
  - 430,537 -7.2%
www.jobstoday.co.uk 36,012 - -17.0%
  - 755,468 -15.7%
       
Kent Online (KM Group) network 34,577 - 44.5%
  - 637,396 41.3%
       
       
Local World Network  466,058 - 34.2%
  - 8,641,299 38.2%
Bristol Post  32,601 - 26.9%
  - 662,003 35.9%
Cambridge News  27,337 - 21.2%
  - 485,024 31.2%
Hull Daily Mail  38,583 - 18.9%
  - 617,480 22.4%
Leicester Mercury  31,977   14.3%
  - 606,718 22.5%
Nottingham Post  37,781 - 30.3%
  - 688,023 39.1%
South Wales Evening Post  24,362 - 46.0%
  - 508,725 57.8%
Stoke Sentinel 30,316 - 20.0%
  - 583,008 24.8%
       
       
Midland News Association Network 87,385   24.0%
  - 1,575,242 20.5%
Expressandstar.com 66,031   29.1%
  - 1,168,760 28.0%
Shropshirestar.com 24,083   8.4%
  - 479,265 2.0%
       
       
Newsquest Network 643,836 - 28.9%
  - 10,877,028 24.6%
dailyecho.co.uk 38,817 - 27.5%
  - 588,747 22.2%
eveningtimes.co.uk 19,645 - 6.7%
  - 346,134 16.5%
heraldscotland.com 63,695 - 53.2%
  - 1,229,401 65.9%
lancashiretelegraph.co.uk 29,085 - 17.5%
  - 473,136 10.5%
Oxfordmail.co.uk 18,154 - 24.0%
  - 319,679 17.7%
Swindonadvertiser.co.uk 21,103 - 30.1%
  - 297,013 20.9%
theargus.co.uk 34,040 - 36.1%
  - 547,414 32.0%
theboltonnews.co.uk 21,864 - 27.5%
  - 342,826 17.9%
thenorthernecho.co.uk 29,738 - 28.7%
  - 569,577 24.7%
thepress.co.uk 28,049 - 17.1%
  - 456,730 9.4%
thetelegraphandargus.co.uk 31,157 - 22.3%
  - 487,436 14.5%
       
       
Trinity Mirror Regional Network 582,836 - 8.3%
  - 10,613,119 5.8%
www.birminghammail.net 47,309 - 19.9%
  - 926,527 19.1%
www.chroniclelive.co.uk 41,809 - 19.2%
  - 740,757 21.7%
www.coventrytelegraph.net 22,811   -7.2%
  - 418,943 -23.4%
www.dailypost.co.uk 17,973 - 14.6%
  - 385,505 13.0%
www.gazettelive.co.uk 22,694 - 4.2%
  - 373,436 2.5%
huddersfieldexaminer.co.uk 17,447 - N/A
  - 323,549 N/A
www.journallive.co.uk 15,819 - 9.1%
  - 329,054 1.8%
www.liverpoolecho.co.uk 91,136 - 29.0%
  - 1,670,956 28.6%
manchestereveningnews.co.uk 114,555 - 15.7%
  - 2,087,142 16.2%
www.Walesonline.co.uk 63,972 - 16.7%
  - 1,368,652 17.2%

 

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