Regional publishers increase web traffic with Kent Messenger series leading the way

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All regional publishing groups recorded increases in their web traffic in the first half of 2013, according to the latest figures from ABC.

Kent Messenger’s Kent Online series posted the largest increase, with daily unique browsers up by 44.5 per cent to 34,577 and monthly unique browsers up 41.3 per cent to 637,396.

Local World’s websites saw daily browsers grow by 34.2 per cent and monthly browsers by 38.2 per cent to 8,641,299. It was the group’s first set of audited figures since it was formed by the merger of Northcliffe and Iliffe News and Media.

Trinity Mirror’s network of regional titles recorded the smallest increase of any group, with daily browsers up by 8.3 per cent and monthlies up by 5.8 per cent.

Newsquest posted a 28.9 per cent rise in daily browsers while its monthly browsers grew by 24.6 per cent.

Johnston Press titles recorded an overall growth of 14.8 in daily browsers and 13.6 per cent in monthly browsers. Midland News Association Network posted a 24 per cent daily rise and 20.5 per cent increase for monthly browsers.

Scottish and Welsh titles were among the best performing websites.

Newsquest’s Herald Scotland site registered a 65.9 per cent rise in monthly browsers, with 1,229,401. The South Wales Evening Post, published by Local World, attracted 508,725 monthly browsers, an increase of 57.6 per cent.

Title/Publisher    
Daily unique browsers
UB's
Monthly unique browsers % change year on year
       
       
Johnston Network 643,853 14.8%
  11,144,376 13.6%
Blackpoolgazette.co.uk 19,408 7.6%
  252,899 -0.6%
LEP.co.uk 19,481 -4.1%
  308,485 -4.3%
Portsmouth.co.uk 28,485 0.4%
  385,856 0.4%
Scotsman.com 119,672 12.9%
  2,218,314 13.7%
www.scotsman.com/jobs 3,067 -24.8%
  69,443 -25.1%
Sunderlandecho.com 20,637 20.6%
  328,579 15.2%
Thestar.co.uk 35,449 18.4%
  543,552 24.8%
Yorkshireeveningpost.co.uk 42,665 15.3%
  614,359 10.8%
Yorkshirepost.co.uk 20,014 -6.2%
  430,537 -7.2%
www.jobstoday.co.uk 36,012 -17.0%
  755,468 -15.7%
       
Kent Online (KM Group) network 34,577 44.5%
  637,396 41.3%
       
       
Local World Network  466,058 34.2%
  8,641,299 38.2%
Bristol Post  32,601 26.9%
  662,003 35.9%
Cambridge News  27,337 21.2%
  485,024 31.2%
Hull Daily Mail  38,583 18.9%
  617,480 22.4%
Leicester Mercury  31,977   14.3%
  606,718 22.5%
Nottingham Post  37,781 30.3%
  688,023 39.1%
South Wales Evening Post  24,362 46.0%
  508,725 57.8%
Stoke Sentinel 30,316 20.0%
  583,008 24.8%
       
       
Midland News Association Network 87,385   24.0%
  1,575,242 20.5%
Expressandstar.com 66,031   29.1%
  1,168,760 28.0%
Shropshirestar.com 24,083   8.4%
  479,265 2.0%
       
       
Newsquest Network 643,836 28.9%
  10,877,028 24.6%
dailyecho.co.uk 38,817 27.5%
  588,747 22.2%
eveningtimes.co.uk 19,645 6.7%
  346,134 16.5%
heraldscotland.com 63,695 53.2%
  1,229,401 65.9%
lancashiretelegraph.co.uk 29,085 17.5%
  473,136 10.5%
Oxfordmail.co.uk 18,154 24.0%
  319,679 17.7%
Swindonadvertiser.co.uk 21,103 30.1%
  297,013 20.9%
theargus.co.uk 34,040 36.1%
  547,414 32.0%
theboltonnews.co.uk 21,864 27.5%
  342,826 17.9%
thenorthernecho.co.uk 29,738 28.7%
  569,577 24.7%
thepress.co.uk 28,049 17.1%
  456,730 9.4%
thetelegraphandargus.co.uk 31,157 22.3%
  487,436 14.5%
       
       
Trinity Mirror Regional Network 582,836 8.3%
  10,613,119 5.8%
www.birminghammail.net 47,309 19.9%
  926,527 19.1%
www.chroniclelive.co.uk 41,809 19.2%
  740,757 21.7%
www.coventrytelegraph.net 22,811   -7.2%
  418,943 -23.4%
www.dailypost.co.uk 17,973 14.6%
  385,505 13.0%
www.gazettelive.co.uk 22,694 4.2%
  373,436 2.5%
huddersfieldexaminer.co.uk 17,447 N/A
  323,549 N/A
www.journallive.co.uk 15,819 9.1%
  329,054 1.8%
www.liverpoolecho.co.uk 91,136 29.0%
  1,670,956 28.6%
manchestereveningnews.co.uk 114,555 15.7%
  2,087,142 16.2%
www.Walesonline.co.uk 63,972 16.7%
  1,368,652 17.2%

 

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