Regional press ABCs, dailies: Liverpool Echo's positive relaunch has negative impact on sales

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The Liverpool Echo saw a sharp drop in sales at the end of last year after it what it described as “the biggest shake-up in its 136-year history”.

A major redesign saw the paper change its ethos to have less emphasis on crime and more on positive news.

In the second half of 2015 it suffered one of the biggest period on period drops of any local daily newspaper, according to ABC, dropping 12.3 per cent year on year to an average of 52,389 sales per day.

The 79 local daily newspapers audited by ABC lost sales by an average of 10.4 per cent year on year in the second half of 2015.

Newsquest’s Lancashire Telegraph was the best performing title, dropping 1.3 per cent year on year.

Regional newspaper print sales figures second half of 2015, source ABC

Title Owner Total PoP% YoY% Circ% Free or Paid
Express & Star (West Midlands) The Midland News Association 62,332 -7.3 -12.9 86.3 Paid
Aberdeen – Press & Journal D C Thomson & Co Ltd 56,422 -3.6 -6.4 99.2 Paid
Liverpool Echo Trinity Mirror plc 52,389 -12.3 98.1 Paid
Manchester Evening News Trinity Mirror plc 51,864 -14 60.9 Paid
Dundee – The Courier D C Thomson & Co Ltd 43,031 -4.5 -8.4 99.5 Paid
Belfast Telegraph Independent News & Media (NI) 42,808 -3 -6.7 76.5 Paid
Norwich – Eastern Daily Press Archant Ltd 38,487 -3.3 -5.5 99.7 Paid
Irish News – Morning Irish News Co 36,974 -1.8 -4.2 99.3 Paid
The Herald Newsquest Media Group 32,141 -6.5 -13.2 100 Paid
The Sentinel Local World 30,957 -7.4 -11.8 99.4 Paid
Newcastle Chronicle Trinity Mirror plc 30,361 -7.6 98 Paid
Shropshire Star The Midland News Association 29,957 -7.4 -12.6 98.7 Paid
Hull Daily Mail Local World 29,940 -5.3 -9.6 100 Paid
Aberdeen – Evening Express D C Thomson & Co Ltd 28,802 -6.9 -12.3 99.6 Paid
Leicester Mercury Local World 28,756 -5.6 -10.8 96.6 Paid
Glasgow – Evening Times Newsquest Media Group 27,733 -7.4 -11.6 100 Paid
Darlington – The Northern Echo Newsquest Media Group 26,846 -3.5 -6.8 100 Paid
Leeds – Yorkshire Post Johnston Press plc 26,125 -6.4 -10.8 95.1 Paid
South Wales Evening Post Local World 24,310 -7 -11.9 100 Paid
Birmingham Mail Trinity Mirror plc 24,260 -12.3 96 Paid
Teesside – The Gazette Trinity Mirror plc 23,774 -6.7 97.4 Paid
Daily Post (Wales) Trinity Mirror plc 23,272 -5.8 100 Paid
The Scotsman Johnston Press plc 22,740 -4.3 -13.5 89.5 Paid
Portsmouth – News & Sports Mail Johnston Press plc 22,652 -6.6 -14.3 100 Paid
Plymouth – Western Morning News Local World 22,266 -10.9 100 Paid
Edinburgh – Evening News Johnston Press plc 21,803 -7.4 -10.3 97.7 Paid
Derby Telegraph Local World 21,183 -3.2 -10.1 98.5 Paid
The Post Local World 20,664 -8.8 -14.4 96.1 Paid
Southend – Basildon – Castle Point – Echo Newsquest Media Group 20,349 -4.7 -8.8 99.9 Paid
Leeds – Yorkshire Evening Post Johnston Press plc 19,941 -0.8 -9.1 91.5 Paid
Nottingham Post Local World 19,824 -3.7 -11.3 93 Paid
Plymouth – The Herald Local World 18,965 -5.8 -8.4 100 Paid
Southampton – Southern Daily Echo Newsquest Media Group 18,772 -7.1 -11.4 100 Paid
Sheffield Star Johnston Press plc 18,768 -7.6 -12.5 100 Paid
Grimsby Telegraph Local World 18,113 -8.6 99 Paid
Coventry Telegraph Trinity Mirror plc 18,098 -15.1 99.1 Paid
Ipswich – East Anglian Daily Times Archant Ltd 17,884 -4.9 -9.3 100 Paid
Cardiff – South Wales Echo Trinity Mirror plc 17,630 -8 100 Paid
Bristol – Western Daily Press Local World 17,544 -12.1 99.9 Paid
Dundee Evening Telegraph D C Thomson & Co Ltd 16,855 -6.8 -9.9 99.8 Paid
Wales – The Western Mail Trinity Mirror plc 16,754 -10.1 100 Paid
York – The Press Newsquest Media Group 16,631 -4.1 -8.4 100 Paid
News Letter Johnston Press plc 16,618 -5.1 -6.9 99 Paid
Bradford – Telegraph & Argus Newsquest Media Group 15,913 -4.9 -8.7 100 Paid
Bournemouth – The Daily Echo Newsquest Media Group 15,370 -6.3 -9.2 100 Paid
Sunderland Echo Johnston Press plc 15,249 -9.7 -19.2 99.9 Paid
Jersey Evening Post The Midland News Association 14,521 -3.2 -6.3 94.3 Paid
The Journal Trinity Mirror plc 14,424 -8.7 100 Paid
Cambridge News Local World 14,068 -6.8 84.3 Paid
Huddersfield Daily Examiner Trinity Mirror plc 13,152 -6.4 100 Paid
Guernsey Press & Star The Midland News Association 12,855 -2.6 -4.1 88.8 Paid
Lancashire Telegraph – Blackburn Newsquest Media Group 12,603 -5.3 -1.6 85.3 Paid
Lancashire Evening Post Johnston Press plc 12,387 -5.7 -11.8 100 Paid
The Argus Brighton Newsquest Media Group 12,165 -4.5 -8.6 97.3 Paid
The National Newsquest Media Group 12,124 100 Paid
Ipswich Star Archant Ltd 11,487 -5.6 -7.6 66.3 Paid
The Gazette – Blackpool Johnston Press plc 11,479 -6 -15.4 100 Paid
South Wales Argus Newsquest Media Group 11,475 -5.2 -9.4 100 Paid
Dorset Echo Newsquest Media Group 11,293 -6.9 -8.6 100 Paid
Oxford Mail Newsquest Media Group 11,173 -5.1 -7.7 100 Paid
Gloucester Citizen Local World 10,944 -14.1 98.5 Paid
The Bolton News Newsquest Media Group 10,626 -4.8 -9.8 100 Paid
Colchester – Daily Gazette Newsquest Media Group 10,545 -4.6 -7.1 99.8 Paid
Greenock Telegraph Newsquest Media Group 10,511 -6.7 100 Paid
Swindon Advertiser Newsquest Media Group 10,443 -5.5 -6.7 100 Paid
Norwich – Evening News Archant Ltd 10,186 -3.3 -3.9 100 Paid
Gloucestershire Echo Local World 9,805 -12.4 97.3 Paid
Barrow – North West Evening Mail CN Group 8,879 -6.7 -13.8 100 Paid
Burton Mail Local World 8,844 -10.4 99.8 Paid
Oldham Evening Chronicle Hirst Kidd & Rennie Ltd 7,968 -8 -11.4 100 Paid
Worcester News Newsquest Media Group 7,748 -4.5 -8.7 100 Paid
Carlisle – News and Star East CN Group 7,684 -4.5 -9.5 100 Paid
South Shields – Shields Gazette Johnston Press plc 7,185 -12.1 -23.8 100 Paid
Hartlepool Mail Johnston Press plc 6,566 -11.7 -20.7 100 Paid
Paisley Daily Express Trinity Mirror plc 5,109 -5.2 -14.4 100 Paid
Wigan Evening Post Johnston Press plc 3,703 -8.3 -13.2 100 Paid
Carlisle – News and Star West CN Group 2,908 -10.4 -10.1 100 Paid
Doncaster Star Johnston Press plc 686 -10.6 -21.2 100 Paid

 

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