UK regional dailies see sales decline by average of 10 per cent year on year

Birmingham Mail

All paid-for regional daily newspapers in the UK saw their circulations decline in the second half of 2014, according to new ABC figures.

Birmingham Mail (down 20.5 per cent to 30,597) and the Sunderland Echo (down 16.8 per cent to 18,876) were the worst performing titles year on year.

The biggest regional newspaper audited by ABC is the free London Evening Standard, which increased its circulation by 21.9 per cent to 824,515.

On average, the other 77 paid-for dailies audited by ABC saw their circulations decline by 10.1 per cent year on year in the second half of 2014.

The best performing titles, in terms of year on year circulation change, were the Belfast Telegraph (down 3.4 per cent to 45,905), the Lancashire Telegraph (down 3.5 per cent to 12,814) and the Guernsey Press and Star (down 3.9 per cent to 13,402).

The top three biggest selling regional dailies are the Express and Star (down 13.1 per cent to 72,072), the Manchester Evening News (down 4.1 per cent to 66,521) and the Liverpool Echo (down 11.7 per cent to 61,902). 

Regional daily average circulations (combined print and digital) for second half of 2014

(Brackets after newspaper names indicate circulations that are less than 90 per cent paid for)

Newspaper Average circulation % change y/y
London Evening Standard (free)

824,515
21.9
Express and Star (89.3 per cent paid for) 72,072 -13.1
Manchester Evening News (58 per cent paid for) 66,521 -4.1
Liverpool Echo 61,902 -11.7
Aberdeen – Press and Journal 60,292 -5.5
Dundee Courier and Advertiser 46,991 -7
Belfast Telegraph (75.8 per cent paid for) 45,905 -3.4
Norwich – Eastern Daily Press 40,713 -9.4
Irish News – Morning 38,581 -4.1
The Herald 37,044 -4.9
Newcastle Chronicle 35,188 -10.8
The Sentinel 35,112 -10.3
Shropshire Star 34,665 -12.3
Hull Daily Mail 33,121 -8.1
Aberdeen – Evening Express 32,827 -8.5
Leicester Mercury 32,225 -10.5
Glasgow – Evening Times 31,376 -12.3
Birmingham Mail (85.6 per cent paid for) 30,597 -20.5
Leeds – Yorkshire Post 29,298 -8.9
Darlington – The Northern Echo 28,810 -10.6
South Wales Evening Post 27,589 -9.8
Teesside – The Gazette 26,994 -10.7
Portsmouth – News and Sports Mail 26,439 -10.9
The Scotsman 26,283 -10.8
Daily Post (Wales) 25,739 -5.1
Plymouth – Western Morning News 24,977 -6.4
Edinburgh – Evening News 24,299 -12.1
The Post 24,165 -10.9
Derby Telegraph 23,571 -8.8
Nottingham Post 22,356 -11.2
Southend – Basildon – Castle Point – Echo 22,313 -4.1
Leeds – Yorkshire Evening Post 21,946 -15.7
Coventry Telegraph 21,773 -14.4
Sheffield Star 21,437 -12.7
Southampton – Southern Daily Echo 21,185 -9
Plymouth – The Herald 20,715 -9.4
Cardiff – South Wales Echo 20,634 -14.9
Bristol – Western Daily Press 19,970 -8.3
Grimsby Telegraph 19,824 -5.1
Ipswich – East Anglian Daily Times  19,725  -9.6
Wales – The Western Mail 19,654 -14
Sunderland Echo 18,876 -16.8
Dundee Evening Telegraph 18,714 -8.4
York – The Press 18,148 -11.7
Ulster – News Letter 17,853 -8.7
Bradford – Telegraph and Argus 17,423 -12.8
Bournemouth – The Daily Echo 16,918 -11.1
The Journal 16,670 -9.2
Jersey Evening Post 15,900 -5
Cambridge News (88.7 per cent paid for) 15,088 -15.1
Huddersfield Daily Examiner 15,027 -10.8
Lancashire Evening Post 14,047 -10.3
The Argus Brighton 13,648 -12.3
The Gazette – Blackpool 13,567 -13.3
Guernsey Press and Star (89.7 per cent paid for) 13,402 -3.9
Lancashire Telegraph – Blackburn 12,814 -3.5
Gloucester Citizen 12,744 -8.3
South Wales Argus 12,671 -9.2
Ipswich Star (68.5 per cent paid for) 12,434 -9.4
Dorset Echo 12,359 -9.9
Oxford Mail 12,103 -8.3
The Bolton News 11,777 -6.7
Colchester – Daily Gazette 11,349 -8.2
Greenock Telegraph 11,264 -7.8
Gloucestershire Echo 11,190 -7
Swindon Advertiser 11,188 -11.8
Norwich – Evening News 10,603 -11.2
Barrow – North West Evening Mail 10,300 -8
Burton Mail 9,869 -6.9
South Shields – Shields Gazette 9,426 -14
Oldham Evening Chronicle 8,994 -13.1
Worcester News 8,592 -7.2
Carlisle – News and Star East 8,493 -12.1
Hartlepool Mail 8,279 -10.2
Paisley Daily Express 5,965 -11.9
Wigan Evening Post 4,264 -15
Carlisle – News and Star West 3,233 -13.2
Doncaster Star 871 -25

 

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